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1920 Methods- How To Read An Ad/ How to Analyze An Ad
This ad's audience is women and their obsession with weight. Most women aim to have that perfect figure and when they see that "Lucky Strike Cigarettes", will help them reach their goal, they intrigued to try it out. The sterotype in this ad is that all women want to have a slender figure. The technique used in this ad shows the women dying slowly but not rapidly like other cigarettes would cause you to. -
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Gender Stereotypes timespan
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1930 Methods- How To Read An Ad/ How To Analyze An Ad
This two-part advertisement illustrates a husband and wife who are depicted in the larger and smaller photograph. The larger photograph shows the husband dressed in suit as if he just returned from work.The women is dressed in traditional housewife attire (dress, heels, apron and duster).The husband notices that,“So the harder a wife works, the cuter she looks!” The smaller cartoon brings it all together and explains that “Vitamins for PEP!" If you need to get through a day take your vitamins. -
1940 Methods- How To Read An Ad/How To Analyze An Ad
"Keep her where she belongs.." illustrates that a woman should be on the ground and on the same level as shoes; portraying women as being lower ranking than men. The look on the woman's face almost makes it seem like she's happy with her placement and she knows her role. Most women would feel the same way because they do not believe that women should deserve anything more. This ad also shows that women are supposed to stay home and look good because they are not good for anything else. -
1950 Methods- How to Read An Ad/ How To Analyze An Ad
This advertisement illustrates some sort of ketchup a woman is looking suprised to open and below the picture there is a quote saying "You mean a woman can open it?" This quote says that women are weak/not strong and can't even open a bottle of ketchup but with this bottle a weak woman can open it which is why the woman looks like she is going to open it. -
1960 Methods-How To Read An Ad/ How To Analyze An Ad
This ad promotes Mattel's new M-16 Marauder.It illustrates a little boy holding a gun and it's audience is little boys. It demonstrates that they should play with guns, in order for them to join the army in the future.During this time women were not allowed to be in the army and fight in wars.The techniques also used in this ad is it quotes "If you think this gun looks great, wait till you hear it."This attracts little boys to play with it because they would want to hear it because of the quote. -
1970 Methods- How To Read An Ad/How To Analyze An Ad
This ad publicizes "Baby Soft". It displays a little girl about ten years old, dressed up as an adult with her hair and makeup done. In the 70's every little girl wanted to look like that, therefore the ad was trying to illustrate that you could look that way if you had that perfume. It also quotes, “ Because innocence is sexier than you think”, meaning you can still look innocent and sexy at the same time. -
1980 Methods-How To Read An Ad/How To Analyze An Ad
"Part of the art of being a woman is knowing when not to be too much of a lady". The meaning of this quote is that with the perfume you would smell good and look beautiful, but also a bad girl at the same time,getting men attracted to you. The technique used is the woman in the ad is in "Charlie's Angel" and everyone wanted to be like her, for that reason, anything she does people would want to do. She was promoting the "Epris" perfume, therefore people would but it. -
1990 Methods-How To Read An Ad/How To Analyze An Ad
This ad not only states that wives are for cooking, but the wife is wearing a chef hat. She has her hair and makeup in place while the husband is dressed in a business suit, which shows that he is the job holder in the family.The wife is in a position, standing behind him and leaning against his back. It also demonstates that women are housewives who are responsible for cooking meals for their husbands; husbands being responsible for earning a living. -
2000 Methods-How To Read An Ad/How To Analyze An Ad
During this time women were the only one smoking "Winston Lights" cigarette because it was more of a feminine product to smoke. Since this market wanted to make more money because of the product, the ad indicates that men can also smoke this product and look muscular, heavily built , and strong. This product provided men to feel good about themselves and still look manly like every man would love to. -
2005 Methods-How To Read An Ad/How To Analyze An Ad
This ad of Viva paper towel shows gender stereotype.It shows woman wiping her husband’s chin and they are happy to use this product.The woman is working in the kitchen while her husband is in office clothes. Women take household responsibilities like cooking, cleaning and taking care of husband as well as kids.Here a woman is making food and letting her husband taste the food putting the paper towel to her husband’s chin so the floor won't get dirty;husband came home from work. Men:Office worker -
2005 Methods-How To Read An Ad/How To Analyze An Ad
This ad counters a gender stereotype. It shows a woman in uniform. This image is different because most ad shows a woman either in a “typical” women’s role or with little clothes on to sell a product. Even though this ad is for a vehicle and the women has nothing to do with a vehicle it shows a woman in a military uniform which is unusual because most people think of men when they think of soldiers. -
2010 Methods-How To Read An Ad/How To Analyze An Ad
Many have the idea that being a nurse is a women’s job.The photo represents several male nurses,who if you encountered outside of their work, you would most likely not guess them to be a nurse.The other part of this ad is the text which asks “Are you man enough to be a nurse”?Because this job is typically considered a female occupation, it would seem to counter this stereotype by implying you need to be “man enough” to be a nurse.It's also demonstrating that men are capable of filling this job. -
2012 Methods-How To Read An Ad/How To Analyze An Ad
This image is counter stereotypical because it is the image of a man tending to a sick child. Most think of women being the nurturer taking care of the sick children and most of the time the sick men as well. It says "when they breathe easier so can you" meaning that when a child is happy and can breathe well, it gives the parents the peace of mind. This Ad is also advertising "VapoRub". -
2014 Methods-How To Read An Ad/How To Analyze An Ad
This Dr. Pepper 10 advertisement screams gender stereotype. Its Ad says, “It’s NOT for Women… and that it’s a manly drink". It aims towards women and targeting men who also would prefer a lower calorie drink but feel that diet sodas are seen as girly and therefore refrain from drinking it. Men also tend to watch their weight and what they eat, but are often criticized for that, because dieting and concern with weight and appearance are women’s issues in our society. -
2014 Methods-How To Read An Ad/How To Analyze An Ad
This is advertising the company that produces Axe body spray. It plays two gender stereotypes of both men and women. For men the stereotype is that men would use a product that attracts women that are wild. The women stereotype is that they are attracted to a man merely from the way he smells and would find him enticing. -
2015 Methods-How To Read An Ad/How To Analyze An Ad
The stereotype in this ad is that men are not nurturing and insensitive, but women are sensitive, caring and nurturing to their children.The ad says “its never too late to start developing the next generation of cyclist” and instead of showing a mother caring for her child, it shows a man being caring and loving to his child by feeding the baby. This ad tells society that men can show their masculinity and still be caring and tender to their child. -
2015 Methods-How To Read An Ad/How To Analyze An Ad
When people see an advertisement with an athlete in it they are usually male and they are usually promoting male products. This ad shows a woman with boxing wraps on and advertising makeup. Covergirl changed all ideas to show that all women can be strong and still be beautiful at the same time.This ad will still draw the attention of women who would buy products from an elegant lady in a dress or other athletes like the woman in the ad.
