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Gatorade TimeLine

  • First Created

    Gatorade was formulated in 1965 by a team of researchers at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada.
  • 1983: Fruit Punch Gatorade debuts

  • Energy Bars

    Energy Bars
    1999: The Gatorade Energy Bar debuts, with the following flavors: Berry, Chocolate, Chocolate Chip, Peanut Butter, and Peanut Butter & Chocolate Chip.
  • 2006 - The Gatorade Rain

    2006 - The Gatorade Rain
    Tangerine
    Lime
    Berry
  • G2 is released

    G2 is released
    Rebranded Gatorade Rain into G2
  • Period: to

    G Series

    Original Gatorade becomes Gatorade G
    Gatorade Rain becomes No Excuses
    Gatorade AM becomes Shine On
    Gatorade X-Factor becomes Be Tough
    Gatorade Fierce becomes Bring It
    Gatoade Tiger becomes Focus