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The first Coke bottle that was made, was not very eye appealing. It had a green-ish tint to the outside of the glass and it turned the drink a different color then it actually is.
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This was the first time that 6 packs were used in sales. They were given to the customer in cardboard holders so it was easy for the person to carry. The 6 packs appeal to adults that are bringing them home for their children.
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The Coca‑Cola Contour Bottle was the first commercial product to appear on the cover of TIME magazine. It was recognized by its shape, and how big the comapny was becoming,
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The 24 pack is the biggest size the packaging comes in. It appeals to teenagers when they are having parties, or adults having parties where children are coming to.
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Coca‑Cola introduced the world to the two litre PET plastic bottle. It became popular for a lot of reasons: it doesn’t break; it’s re-sealable, lightweight and recyclable. It was appealing to people who are trying to help save the environment.
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Coca‑Cola launched the innovative PlantBottle in the US, a completely recyclable PET container made with 30 per cent plant materials, including sugar cane extracts.
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Coca‑Cola swaps its iconic logo with Great Britain’s most popular names for the summer-long ‘Share a Coke’ campaign. This was appealing to young people, especailly children because once they would find their names on bottles, they would want to buy it because they would feel attatched to it.