-
Update Espresso Expose's Website
Update Espresso’s website adding useful consumer info. (i.e. a drink menu) and links to Espresso’s other social media sites. The goal of modernizing the website is to provide consumers with a useful online tool to check out what Espresso has to offer. -
Period: to
Implementation Timespan
-
Contact Campus Special to place coupon
Contact Campus Special about placing a coupon in their coupon book for the beginning of next school year. Contact information plus additional information can be found at www.campusspecial.com/ -
Competitor Receipt Discount
$1 off discount to customers who bring in a receipt from a coffee shop competitor. Valid from 12/8-12/22 Have in-store promo ( -
First $5 Gift Card Hand Out
Start distributing a week before finals, continue to distribute through finals week, end distribution on 12/22. Purpose: To boost students morale while studying for finals and to lure them into Espresso. Another $5 gift card hand out is scheduled at the beginning of spring semester (1/17-1/24) -
Facebook Application/Quiz
Start In-store/Word of mouth promotion for Facebook applicationDescription:On Espresso Expose's Facebook page -matches Espresso Expose's drinks with their equivalents at Caribou and Starbucks"Love coffee but don't know what to get at your local Espresso Expose? Simply find your regular favorite, click and expose your drink!"Link to the app is available on Espresso's website or users can go stratight to Espresso’s Facebook page -
Second $5 Gift Card Hand Out
Distribute throughout the first week of spring semester (1/17-1/24). Collaborate $5 gift card promo with loyalty punch card launch. -
Begin Loyalty Punch Card Promo
Start promoting and distributing loyalty cards at the start of spring semester.Set realistic goals that can likely be achieved w/in 3 months (i.e. have at least 100 people signed up for loyalty card)Consider where business is currently at and where you would like it to go -
Contact Welcome Week Leaders & Tour Guides
Contact U of M welcome week leaders and tour guides about negotiating an endorsement.
Need to contact Orientation Leaders/ -
Evaluate loyalty card promo
At this point the loyalty card will have been in use for about 3 months. Time for evaluation. A couple questions to consider...-Were all goals achieved?-Are people using the loyalty card? -Daily usage total/average? -Since implementation of loyalty card promo, has there been more traffic flow? Etc. Based on answers, decide whether to continue promo. If choose to continue, reset goals. -
Campus Special Coupon Books Distrbution
Coupon books will be distributed on campus during the first couple of weeks of fall semester. Coupons will be valid from 9/1/12 to 10/1/12.
