Shockwave

David Schecter of Schecter guitars C:

By harleymonster930

  • The Start of it all

    The Start of it all
    In 1976, David Schecter opened Schecter Guitar Research, a repair shop in Van Nuys, California.[1] The small repair shop manufactured replacement guitar necks and bodies, complete pickup assemblies, bridges, pickguards, tuners, knobs, potentiometers, and miscellaneous other guitar parts. Eventually, Schecter Guitar Research offered every part needed to build a complete guitar. It supplied parts to guitar manufacturers such as Fender and Gibson and to custom repair shops that were building comple

  • The Takeoff

    The Takeoff
    By the late 1970s Schecter offered more than 400 guitar parts, but did not offer any finished instruments.[1] In 1979, Schecter offered, for the first time, its own fully assembled electric guitars. These guitars were custom shop models based on Fender designs. They were considered to be very high quality and very expensive, and were sold only by twenty retailers across the United States.[1] In September 1979, Alan Rogan, then guitar tech for Pete Townshend of The Who, picked up a custom shop

  • first use

    first use
    n 1980, Mark Knopfler of Dire Straits used Schecter Stratocaster-style guitars to record the band's third album, Making Movies. Mark Knopfler owned many Schecter guitars, including one finished in Candy Apple Red with a 21-fret maple neck/fretboard without dot markers, white pickguard, gold-plated hardware, master volume and tone controls. This instrument was his main guitar for live and studio use until 1987. In 2004 one of his Schecters, a Stratocaster-style guitar with a tobacco sunburst fini

  • purchased

    purchased
    By 1983, Schecter had reached its custom shop production limit and could no longer meet demand. That year, the company was purchased by a group of Texas investors who wanted to build upon Schecter's reputation for quality.[1] The investors moved the company to Dallas, Texas, where they produced above-par quality guitars using both imported parts and Schecter parts under the Schecter name for less than five years.

  • pete

    pete
    At the 1984 winter NAMM show, Schecter introduced twelve new guitars and basses, all based on Fender designs. The most popular of these guitars was a Telecaster-style guitar similar to those that Pete Townshend played. Although Townshend never endorsed this model, it was known unofficially as the "Pete Townshend model." Eventually, the Telecaster-style guitar became known as the Saturn, and the company's Stratocaster-style guitar became known as the Mercury.

  • the reform

    the reform
    n 1987, the Texas investors sold the company to Hisatake Shibuya, a Japanese entrepreneur who also owned the Musicians Institute in Hollywood and ESP Guitars (To this day, Schecter Guitar Research and ESP Guitars have remained separate entities).[1] Shibuya moved the company back to California and returned Schecter to its custom shop roots, devoting all its efforts to manufacturing high-end, expensive custom instruments.

  • the introduction

    the introduction
    n 1995, Schecter introduced the highly sought-after S Series guitars and basses, which were Fender-style instruments. In 1996, Hisatake Shibuya asked Michael Ciravolo to become Schecter's president and run the company. Michael Ciravolo, an experienced musician, brought to the company many well-known musicians as endorsees. These included Robert DeLeo of Stone Temple Pilots, and Jay Noel Yuenger and Sean Yseult of White Zombie.

  • micheal ciravolo

    micheal ciravolo
    Michael Ciravolo never really liked Fender designs, so he sought to distance the company from its past Fender-style models.[1] Toward that end, he added the Avenger, Hellcat, and Tempest models to the Schecter catalog. He also wanted to reach out to a new generation of musicians who were ignored by most major guitar manufacturers. Yet, at this point, the company was only producing expensive, custom shop models. (Schecter's maximum output was forty guitars a month.)[1] So, to realize his vision,

  • the dimond series

    the dimond series
    The Diamond Series was first introduced in 1998, and consists of all the non-custom, mass-produced Schecter models.[2] The Diamond Series is further divided into groups of guitars which share common design characteristics. Schecter has stated that it will not customize any Diamond Series guitar, thus any Diamond Series guitar is sold "as is".

  • C-1

    C-1
    n 1999, Schecter added the seven string A-7 Avenger guitar to the Diamond Series. It also introduced the C-1, which was debuted by Jerry Horton in Papa Roach's "Last Resort" music video. Today, the company mass-produces affordable, non-custom guitars under the Diamond Series and continues to build expensive, handmade, custom models.