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Atlanta, Georgia - EEUU, founded The Coke Cola Company. Its founder is John Pemberton. And it was initially sold as a digestive drink.
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Atlanta, Georgia - EEUU, Founded The Coke Cola Company.
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Brand positioning
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It produced one of the most curious changes logo. Adopts an aesthetic with spirals auctions, something Gothic. However, this new design not remained: a few months back the logo in Spencerian.
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The process is established with local bottlers
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Born contour bottle icon
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We noted a stylized logo , almost identical to the current . The proportions of the letters are much more balanced and harmonious whole
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In the late 50s, the logo is no longer isolated: it is part of the form known as "fishtail" and the characteristic red color of the brand.
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A new redesign introduces another of the key elements of the brand: the "wave", a contoured white line whose official name is Dynamic Ribbon. This wave adds dynamism to the whole and serves as support for other graphic pieces . Its shape is inspired by the famous bottle Contour.
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The logo became more "rea", adding gradients and shading , as well as a new yellow line that accompanies the white wave.
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The logo commitment to a return to basics. Anticipating the widespread tendency today , Coca -Cola is committed to the flat design , reducing the color palette to red and white and eliminating superfluous elements to focus attention on the word itself
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A commemorative image was used, in which the logo of Coca -Cola was registered with the silhouette of the famous bottle Contour. This design is still used today, sometimes with gray and black silhouettes of Coca -Cola Light and Coca -Cola Zero.
