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Coca Cola's start
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Coca Cola begins to distribute branded sheet music
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The first Coca Cola radio program.
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Coca Cola sponsors various big-band radios
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Created the Hi Fi club to give teens a place to and listen/dance to music
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The "Things go better with Coke" campaign starts to work with major artists.
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Robin Beck records a single for Coke, "First Time, First Love." Which becomes a #1 hit in both the UK and Germany
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Coke partners with sony to create an in-pack CD, Marketing on of the first brand collaborations with a record label.
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Coke starts to sponsor global music events such as Rock n Rio in Brazil and Essence music festavil in New Orleans. Also they sponsored the first season of American Idol
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Coke Studio, a live musical performance TV series
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Maroon 5 writes and records a new song in 24 hours "Is Anybody Out There" with help from fans via social media through the Coca-Cola 24 hour Session
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Coca-Cola and Spotify lauch Placelists, a groundbreaking social music app.
