Coca Cola's Brand History By daley7373 May 8, 1886 The Coca-Cola formula was created by John Pemberton Sep 12, 1895 It was reported that Coca-Cola was now being sold and consumed in every state in the U.S. Apr 17, 1971 Coca-Cola released its famous Hilltop ad in which the catch phrase "I want to buy the world a Coke" was established Nov 15, 2002 Coca Cola sponsored the first season of American Idol May 8, 2011 Coca-Cola's 125th anniversary