-
Coca Cola was sold in a Hutchinson glass. This was the first way the drink was sold.
-
Coca Cola switched over to a Contour shape which had a more unique shape to the bottle. This was to allow to give people the feeling of drinking a more unique and extrordinary drink.
-
Six packs were introduced to help allow people to take the product home. This attracted customers to buy the 6 packs becuase they could easily take the prodcut home.
-
People were allowed to buy different sized bottles of coke. This made people who only want a little or a lot of coca cola to purchase and consume.
-
Coca Cola introduced recycable bottles. This was to target those who are enviromental friendly.
-
Coke introduced ultra-glaass contour bottles to reduce waste. Once again to help attract people who support the enviornment.
-
Coke started to use aluminum contour bottles.
-
Coke launched plantbottle which was recycable and made with sugar cane extracts. Only in U.S.
-
Plantbottle was available in nine countries.
-
Coke put names on their bottles to try to attract those who have the same name as the bottle.