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Hutchinson
Coca Cola was sold in a Hutchinson glass. This was the first way the drink was sold. -
Contour
Coca Cola switched over to a Contour shape which had a more unique shape to the bottle. This was to allow to give people the feeling of drinking a more unique and extrordinary drink. -
6 packs
Six packs were introduced to help allow people to take the product home. This attracted customers to buy the 6 packs becuase they could easily take the prodcut home. -
New Packaging
People were allowed to buy different sized bottles of coke. This made people who only want a little or a lot of coca cola to purchase and consume. -
Recycable
Coca Cola introduced recycable bottles. This was to target those who are enviromental friendly. -
Environmental
Coke introduced ultra-glaass contour bottles to reduce waste. Once again to help attract people who support the enviornment. -
Aluminum
Coke started to use aluminum contour bottles. -
Green bottles
Coke launched plantbottle which was recycable and made with sugar cane extracts. Only in U.S. -
Global Green
Plantbottle was available in nine countries. -
Name Bottles
Coke put names on their bottles to try to attract those who have the same name as the bottle.