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Ulukaya migrated to the United States
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Chobani was founded
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First salesperson is hired
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Chobani recipe is prepared
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First lot of Chobani yogourt was shipped to a supermarket
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Chobani’s engineering team focused extensively on packaging and developed a unique design
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Chobani was selling 200,000 cases per week
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Chobani had become the U.S. market leader
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Competitors respond by launching their own Greek yogourt varieties
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Chobani purchased a plant in Twin Falls, Idaho
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Chobani expanded internationally (Australia and Asia)
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Ulukaya was granted the U.S. Small Business Administration’s National Entrepreneurial Success of the Year Award
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Problems started slowly plaguing Chobani
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Chobani diversified by launching its SoHo Café in NY
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First national TV ad
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Chobani sponsored the 2012 London Olympic and Paralympic Games on U.S. national television
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The company had nearly 600,000 fans on Facebook
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Chobani faced some quality issues
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The company launched Chobani Flip
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Chobani opened an international sales office in Amsterdam
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Ulukaya was named as the Ernst & Young World Entrepreneur of the Year
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Chobani launched its yogourt variant for kids in 2014
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Chobani’s market valuation was estimated to be about $5 billion
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Second TV ad
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SuperBowl ad
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TPG Capital, a private equity firm, granted Chobani a loan
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“The Break You Make” ad
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Another crisis occurred in 2015 with the launch of the Simply 100 yogourt
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Chobani launched a beverage called Drink Chobani
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Ulukaya and TPG Capital were still trying to bring Chobani back to profitability
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Chobani began exporting to Mexico.
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Ulukaya started an incubator program to train talented entrepreneurs
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Comparative advertising
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Ulukaya decided to make Chobani’s 2,000 employees partners
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1st January - Chobani’s competitors, Danone and Yoplait, took the company to court
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Chobani partnered with McDonald’s
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Hired a chief creative officer