Chobani Case Study By valentin.ciacaru 1994 Ulukaya migrated to the United States 2005 Chobani was founded 2006 First salesperson is hired 2007 Chobani recipe is prepared 2007 First lot of Chobani yogourt was shipped to a supermarket 2007 Chobani’s engineering team focused extensively on packaging and developed a unique design 2009 Chobani was selling 200,000 cases per week 2011 Chobani had become the U.S. market leader 2011 Competitors respond by launching their own Greek yogourt varieties 2011 Chobani purchased a plant in Twin Falls, Idaho 2011 Chobani expanded internationally (Australia and Asia) 2012 Ulukaya was granted the U.S. Small Business Administration’s National Entrepreneurial Success of the Year Award 2012 Problems started slowly plaguing Chobani 2012 Chobani diversified by launching its SoHo Café in NY 2012 First national TV ad 2012 Chobani sponsored the 2012 London Olympic and Paralympic Games on U.S. national television 2012 The company had nearly 600,000 fans on Facebook 2013 Chobani faced some quality issues 2013 The company launched Chobani Flip 2013 Chobani opened an international sales office in Amsterdam 2013 Ulukaya was named as the Ernst & Young World Entrepreneur of the Year 2014 Chobani launched its yogourt variant for kids in 2014 2014 Chobani’s market valuation was estimated to be about $5 billion 2014 Second TV ad 2014 SuperBowl ad 2014 TPG Capital, a private equity firm, granted Chobani a loan 2015 “The Break You Make” ad 2015 Another crisis occurred in 2015 with the launch of the Simply 100 yogourt 2016 Chobani launched a beverage called Drink Chobani 2016 Ulukaya and TPG Capital were still trying to bring Chobani back to profitability 2016 Chobani began exporting to Mexico. 2016 Ulukaya started an incubator program to train talented entrepreneurs 2016 Comparative advertising 2016 Ulukaya decided to make Chobani’s 2,000 employees partners 2016 1st January - Chobani’s competitors, Danone and Yoplait, took the company to court 2016 Chobani partnered with McDonald’s 2016 Hired a chief creative officer