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In the 70's there was a big opposition of the comercial music
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The first apperance of bands oppposite of pop ideologies
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In the 90's alternative music its maximum expression
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Pearl Jam, REM, Nirvana, Soundgarden, or Red Hot Chili Peppers.
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for most bands audience decreased
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Linkin Park -Red Hot Chili Peppers-Arctic Monkeys-Björk-Coldplay-My Chemical Romance-Gorillaz-Paramore-Green Day-Fall Out Boy -Panic! at the Disco-Twenty One Pilots –Melanie Martínez-Billie Eilish
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within the years the genre became more famous