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Beginning of Puma
Rudolf Dassler started Puma a year before his younger brother Adidas Dassler started Adidas -
Beginning of Adidas
Adi Dassler started Adidas on August 18,1949 with its original gaol to make a difference in athlete performance but it has been 72 years and Adidas has made impact on sports, fashion, music, culture and beyond! -
Adidas's new logo
Adidas acquired its new 3-Stripe logo in 1972 -
Adidas's new owner
Adidas was bought by Bernard Tapie in 1989 for 243.9 million euros -
Adidas was sold
Tapie sold Adidas in 1992 as he was unable to pay the loan interest to the Crédit Lyonnais bank. -
The new CEO
Robert Louis - Dreyfus became the CEO of Adidas in 1994 -
Adidas AG acquired The Salmon group
In 1997 Adidas acquired The Salmon group which was specialised in ski wear. -
The resign of the CEO
Louis-Dreyfus announced his resignation date in 2000 due to his illness. -
The joint-Venture
in September 2004 Stella McCartney launched a joint venture with Adidas -
The Salmon group was sold
in 2005 Adidas sold the Salmon group for 485 million euros to Amer Sports of Finland. -
the 11 - year NBA deal
Adidas announced an 11 year deal to become the NBA clothing provider. -
The highest revenue
Adidas made their highest revenues ever in 2012 -
10 year deal with Manchester United
Adidas made a 10 year kit deal with Manchester United -
The brand ambassador
Adidas signed Ranveer Singh as a brand ambassador to the company's products -
The sneaker made form ocean plastic
Adidas teased a ocean plastic made sneaker which was 100% biodegradable