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Engineer and Topographer, starts an outdoor cothing store inn Downtown Manhattan in June 1892
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Ezrta Fitch is an avid outdoor person, a rich bored lawyer who was a regular customer at Abercrombie and bought a large share of the company in 1900.
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Company's official Name changes to Abercrombie & Fitch
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Differemces in opinion and future of Company made Abercrombie sell his share and go back to his outdoor clothing store. Fitch had grand plans to expand and did so.
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Printed 450 page catalogs were groundbreaking marketing capaign despite being expensive. A&F was the first company in NY to sell women's clothing!
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A&F introduced sportswear and quickly expanded and occupied al 12 stories at the corner of Madison Avenue and East 45th Street, NYC
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A&F was the first company to import Mahjong from China, which caught on well with the Americans. Sold more than 12,000 sets in a short span.
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A&F's proudest and defining moment was when the outfitted Charles Lindbergh on his historic flight in 1927
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Sales plunged during Depression, but company made marginal revenues and held on for the next 20 years.
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A&F continues expansion into California, Florida, Massachusetts, and New Jersey
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Despite newspaper adverts and marketing, A&F continued to post very little profits.
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Thinsg change as he triesto take over the more casual market and the rural area in Illinois. Things change for the better
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Company HQ moves to Ohio. Foucs more on apparel for the youth. Re-Brands itself as teen apparel merchandising.
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A&F continued to expand stores and continued to appeal to the younger generation which had strong buying power
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and A&F is an independant Company
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Higher quality material, teenagers as target audience and sales rose
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Intimate apparel launched
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