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David Abercrombie
Engineer and Topographer, starts an outdoor cothing store inn Downtown Manhattan in June 1892 -
Ezra Fitch
Ezrta Fitch is an avid outdoor person, a rich bored lawyer who was a regular customer at Abercrombie and bought a large share of the company in 1900. -
Abercrombie & Fitch
Company's official Name changes to Abercrombie & Fitch -
Splitsville
Differemces in opinion and future of Company made Abercrombie sell his share and go back to his outdoor clothing store. Fitch had grand plans to expand and did so. -
Introduction of Women's clothing
Printed 450 page catalogs were groundbreaking marketing capaign despite being expensive. A&F was the first company in NY to sell women's clothing! -
Expansion at 5th Av, NY
A&F introduced sportswear and quickly expanded and occupied al 12 stories at the corner of Madison Avenue and East 45th Street, NYC -
Fun Fact: Mahjong Sales
A&F was the first company to import Mahjong from China, which caught on well with the Americans. Sold more than 12,000 sets in a short span. -
Charles Lindbergh Outfitted
A&F's proudest and defining moment was when the outfitted Charles Lindbergh on his historic flight in 1927 -
Fitch Retires, sells to Cobb
Sales plunged during Depression, but company made marginal revenues and held on for the next 20 years. -
Guernsey takes over the Company
A&F continues expansion into California, Florida, Massachusetts, and New Jersey -
Period: to
Sales decine Rapidly
Despite newspaper adverts and marketing, A&F continued to post very little profits. -
William Humphrey Succeeds
Thinsg change as he triesto take over the more casual market and the rural area in Illinois. Things change for the better -
Oshman buys A&F for $1.5 million
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Limited buys A&F for $47 million
Company HQ moves to Ohio. Foucs more on apparel for the youth. Re-Brands itself as teen apparel merchandising. -
Edgy photography and advertising boosts sales
A&F continued to expand stores and continued to appeal to the younger generation which had strong buying power -
Mike Jeffries is CEO
and A&F is an independant Company -
200 stores Nationwide
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Hollister launched
Higher quality material, teenagers as target audience and sales rose -
First Canadian store
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Store opens in London's Saville Row
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Gilly Hicks introduced
Intimate apparel launched -
Revenue is $4.1 Billion
