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Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.
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Capri-Sun becomes popular. Families now want a supply of Capri-Sun at home. The first ten-count carrier boxes in modern plastic are introduced to the market.
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The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.
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Since 1980, Capri-Sun has been available in Nigeria as well with the distinctive straw-pouch design.
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Capri-Sun is acclaimed for the best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.
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Small, but market leader in Europe
Capri-Sun becomes the European market leader -
Just two years after ascending to market leader in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA as well.
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In 2004, we broke our own world record. For the first time, over five bilions drink pouches are sold worldwide.
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Capri-Sun grows up: the flavours Orange-Peach and Wild Berries are introduced to the European market. In a pouch with a new size and a convenient new feature: the reclosable twist-off cap.
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The European Space Agency (ESA) develops the Capri-Sun pouch further for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …
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Capri-Sun is now enjoyed in 119 countries by young and old adventurers alike. Wherever the Capri-Sun shines fun is right there. In 2014, our fans all over the world drank 6.000.000.000 pouches of Capri-Sun!
