FirstSolutions

By patrickgarmoe
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    Construction of Blog/Splash Page

    a. Swim Creative/PD adds Captcha widget for spam Oct. 01
    b. Swim Creative/PD adds Open ID or Diqus widget Oct. 01
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    Launch @FirstPathAdv

    1. Swim Creative adds skin to @FirstPathAdv2. Brad/PD takes list of attendees to conference, and connects with TPAs and broker/agents by first recording in Excel. Done by Oct. 1.
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    Facebook Launch

    1. PD: Launches a FirstSolutions Advantage Facebook fan page. Sept. 22.2. Add blog posts immediately after publishing on the website.3. Announce on Facebook names and run photos of which team members will be at SIIA, and repeat the message from Twitter. Oct. 6.4. Gardner stops by the page once a day, to check on new comments.
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    Launching blog

    a. Gardner writes two posts by Sept. 30
    b. Joyce/? Edits first two posts by Oct. 6
    c. Gardner publishes first two posts on Oct. 8 and Oct. 12
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    LinkedIN

    1. PD will do a short screen cast explaining the important key points of a complete profile. Oct. 1.2. All staff attending SIIA certify that profiles are 100 percent complete by 10/08/10.3. Staff will connect after the conference on LinkedIn to all those individuals met with during the conference, to once again become top of mind. Oct. 15

  • Editorial Calender First Draft Done.

    1. Gardner/PD puts together editorial calendar for October and November. Done by Oct. 10 (Goal to publish twice weekly in 2010)

  • Add free white paper to the blog

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    Launching E-mail List

    1. First Solutions offers a free e-mail white paper in exchange for an e-mail at SIIA conference.
    2. PureDriven/Gardner set up e-mail provider for FirstSolutions. Oct. 12
    3. Staff add e-mails received during SIIA to e-mail list. Oct. 15
    4. Staff who attended conference sends out a personal follow up e-mail with a copy of the white paper. Oct. 15
    5. Gardner writes first monthly e-mail newsletter. By Oct. 20.
    6. First e-mail proofed by Oct. 22
    7. First e-mail published Oct. 26
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    Begin Monitoring Google Analytics

    1. Unique and return visitors to the blog, beginning Oct. 122. Funnel: How many people visit the blog first, and then go to the About page or the home page, because they want to know more?
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    During SIIA

    Take note and ideally get copies of any trade publications covering SIIA, or advertising at SIIA. One good article in a publication like this, or a guest editorial could enormously boost brand awareness and thought leadership campaigns.