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Invention of Coca Cola
Coca Cola was created by John Pemberton out of curiosity. He mixed a caramel-colored liquid with carbonated water and let the customers at Jacobs' Pharmacy sample it. The customers liked the drink so the Pharmacy put it on sale for five cents a glass. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola. At this time it had no special glass or can, it came from a soda fountain. -
The Contour Bottle
The Root Glass Company of Terre Haute, Indiana, won a contest to design a bottle that could be recognized in the dark. Coca Cola used this bottle to avoid imitation with other beverages. It was chosen for it's attractive appearance, original design and the fact that, even in the dark, you could identify the genuine article. -
The six pack
Coca Cola was introduced to Olympic Games, Coca Cola then traveled with the U.S. team to the 1928 Amsterdam Olympics. This lead to the six pack and open top cooler, thus making it easier to drink Coca Cola at home or away. This was a huge sucess. -
The 12 ounce
The Coca Cola company continued to grow and spread to more places like Cambodia, Montserrat, Paraguay, Macau, Turkey and more. It's fun advertising, happy couples at the drive-in, carefree moms driving big yellow convertibles, helped it to succeed. -
Coca Cola Classic
A new taste was created for Coca Cola, the first formula change in over 99 years. Taste testers loved the "new coke" but the customers begged and pleaded to get the original back. The company listened and the old formula was restored. Coca Cola came back as Coca-Cola classic and it increased it's lead over the competition. -
Coca-Cola NOW
Now Coca-Cola has many different looks and flavors. You can choose diet or non diet, zero or light. Some of the flavors are lemon, lime, cherry, vanilla, etc. Coca Cola is currently paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. Currently, more than 1.4 billion beverage servings sold each day.
