SEM 1 By rlane16 Jan 1, 1906 NCAA Jan 1, 1934 Lou Gehrig appers on a Wheates Jan 1, 1943 All-American Professional Girls Baseball League Jan 1, 1949 Wilson Sporting Goods signed golfer Babe Didrickson Zaharias Jan 1, 1964 Phil Knight opens Blue Ribbon Sports. Jan 1, 1972 Blue Ribbon Sports renames to Nike . Jan 2, 1972 Title IX is enacted, mandating equal access to educational opportunities for men and women. Jan 1, 1973 Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium. Jan 1, 1980 The US boycotts the Summer Olympics in Moscow. Jan 1, 1984 The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable. Jan 1, 1996 Olympic Park in Atlanta, GA is bombed.