Sports Entertainment Marketing

  • Period: Feb 7, 1550 to

    Entertainment

    Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.
  • First Paid Game

    Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.
  • NCAA

    National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.
  • Sound

    Development of recording of sound on motion picture film.
  • Radio

    First commercial radio stations with regularly scheduled broadcasts.
  • NBC

    RCA established the National Broadcasting Company (NBC)
  • TV

    Farnsworth transmits first electronic television picture; receives patent.
  • CBS

    The Columbia Broadcasting System (CBS) is founded.
  • Stock Market Crash

    The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks.
  • Wheaties Box

    Lou Gehrig appeared on a Wheaties box.
  • Sold

    First television is sold.
  • Girls Baseball

    All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.
  • Million Homes

    Televisions are in over one million homes.
  • Wilson Sporting Goods

    Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
  • Color TV

    Color television is introduced.
  • Disneyland

    Disneyland in Anaheim, California opens costing $17 million to build.
  • TV Sets

    Over 100 million television sets are in homes around the world.
  • Six Flags

    Six Flags opens in Texas
  • Nike

    Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.
  • Magic Kingdom

    The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million the build
  • Equal Education

    Title IX is enacted, mandating equal access to educational opportunities for men and women.
  • Naming Rights

    Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
  • Boycott

    The US boycotts the Summer Olympics in Moscow.
  • CNN

    CNN, the first all news network, is launched by Turner Cable Network
  • Royal Wedding

    Prince Charles and Diana Spencer are married on international television
  • Computers

    First IBM Personal Computers are available for retail sales
  • MTV

    MTV debuts
  • Thriller

    Michael Jackson’s “Thriller” sells 20 million albums
  • CD

    First compact disc is released
  • Olympics

    The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.
  • Nintendo

    Nintendo home entertainment system is introduced
  • TWC

    Time and Warner merge to become Time Warner Inc.
  • Webcast

    First television program delivered via the Internet (webcast)
  • Bombing

    Olympic Park in Atlanta, GA is bombed.
  • Princess Diana

    Princess Diana is killed in an automobile accident