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Influencer Marketing Boom
Influencer marketing, where brands collaborate with popular social media users to promote their products or services, experienced exponential growth. This trend transformed the advertising landscape and led to the emergence of new marketing strategies. -
Instagram Stories Surpassing Snapchat
Instagram Stories, a feature allowing users to share temporary photo and video updates, quickly gained popularity and surpassed Snapchat's user base. This event highlighted the competitive nature of social media platforms and their feature adoption strategies. This event shows the beginning signs of the popularity of short video format (TikTok). -
Cambridge Scandal
Cambridge Analytica, a Analytica, a political consulting firm, obtained personal data from millions of Facebook users without their consent created a massive privacy and data breach scandal. This incident prompted widespread discussions on data protection and privacy regulations. -
TikTok Overtakes Facebook
TikTok surpasses Facebook in downloads for a month. The beginning of the rise of TikTok and it’s popularity. -
Twitter Bans Political Ads
Twitter bans political ads which shows the power social media has to influence its users politically. -
Donald Trump Banned From Social Media
Donald Trump was banned from social media sites, again showcasing the power social media platforms and their owners and investors have in influencing or censoring what their users see.