Zappos.com

Timeline created by bethnmt
  • Founder

    Founder
    Founder Nick Swinwurn comes up with the idea to start an online shoe destination called ShoeSite.com
  • Tony Hsieh

    Tony Hsieh
    Swinmurn meets Tony Hseih, a young entrepreneur who invests $500,000 in the company.
  • Zappos!

    Zappos!
    Name is changed from ShoeSite.com to Zappos.com. Zapatos is Spanish for "shoes." Gross sales are minimal.
  • Hsieh named Co-CEO

    Hsieh named Co-CEO
    Hsieh , then running a venture capital firm called Venture Frogs, comes on board as co-CEO with Swinmurn. $1.6 million in gross sales.
  • Gross Sales hit $8.6 million

    Gross Sales hit $8.6 million
  • Inventory

    Inventory
    Zappos takes on its own inventory, opening a fulfillment center in Kentucky. $32 million in gross sales.
  • Gross Sales hit $70 million

    Gross Sales hit $70 million
  • Moves to Henderson, Nev.

    Moves to Henderson, Nev.
    Zappos moves from San Francisco to its current location, Henderson, Nevada. Sequoia Capital invests in the site.
  • Kentucky Outlet Opens

    Kentucky Outlet Opens
    The first Zappos outlet store opens in Kentucky.
  • Publishes first "Culture Book"

    The company publishes its first "Culture Book" filled with employee contributions about the corporate culture.
  • $184 million in gross sales

    $184 million in gross sales
  • CFO Alfred Lin

    CFO Alfred Lin
    Hsieh hires Venture Frogs co-founder Alfred Lin to be the e-tailer's CFO full-time.
  • Sequoia Investment

    Sequoia Investment
    Sequoia provides a second round of investment, totaling $35 million altogether.
  • Quit-now Bonuses

    Quit-now Bonuses
    Zappos offers its first quit-now bonuses ($100 at the time) to new hires who want to leave after training. It is now $2,000.
  • Footwear News names Zappos E-tailer of the Year

    Footwear News names Zappos E-tailer of the Year
  • Swinmurn leaves the company

    Swinmurn leaves the company
  • $597 million in gross sales.

    $597 million in gross sales.
  • Zappos' Canadian site launches.

    Zappos' Canadian site launches.
  • Expands line

    New categories are added, including handbags, eyewear, clothing, kids merchandise and watches.
  • $840 million in gross sales

    $840 million in gross sales
  • TV Ad Campaign

    TV Ad Campaign
    Zappos debuts first TV ad campaign, "Put a Little Zappos in Your Day."
  • Kiva Robots fill orders.

    Kiva Robots fill orders.
    The fulfillment center in Sheperdsville installs a new system using Kiva robots to help fill orders.
  • Zappos lays off 8% of its workforce.

    Zappos lays off 8% of its workforce.
  • ZapposInsights.com

    ZapposInsights.com
    Company launches ZapposInsights.com, a subscription service ($40) per month, where other businesses learn from its success and pose questions to current employees.
  • 100 Best Companies to Work For

    100 Best Companies to Work For
    Fortune Magazine ranks Zappos as No. 23 on its "100 Best Companies to Work For" list.
  • Zappos sold to Amazon for $1.2 billion in stock

    Zappos sold to Amazon for $1.2 billion in stock
  • Computer System Hacked

    Computer System Hacked
    Zappos announced that its computer system had been hacked compromising the personal information of 24 million customers. In response, the company required all customers to change their passwords.