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Vegemite became a registered trademark in Australia
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Promoted as a healthy food for children during WW2
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Changed formular
Invetor used autolysis to decompose yeast cells. This, blended with salt, celery and onion extracts, formed a sticky black paste -
Catchy vegemite jingle released
First aired on radio, then on television in 1956. -
Colour added to ad
This is because the black and white television was colourised and reintroduced. -
Vegemite singles released
Vegemite flavoured cheese -
Vegemite Cheeybite
Is a formula of Vegemite and Kraft cream cheese -
1956 Commercial remade
Kraft remade the 1956 commercial with the original children grown up.
