Unit 1 Assignment

  • The Simple Trade Era
    1400

    The Simple Trade Era

  • Period: 1400 to

    The Simple Trade Era

    This is the era would people in little towns would make things such as food or other items and then would sell or trade for items they were not using in little markets (Pinckney Harmon, 2020).
  • The Production Era

    The Production Era

  • Period: to

    The Production Era

    This era is of the industrial revolution where mass production of products were common to keep costs down and to sell more products to consumers (Pinckney Harmon, 2020).
  • The Sales Era

    The Sales Era

  • Period: to

    The Sales Era

    This is the era where selling products was more important to companies then customer satisfaction (Pinckney Harmon, 2020).
  • The Marketing Department Era

    The Marketing Department Era

  • Period: to

    The Marketing Department Era

    In this era is where industries realized that consumers were unsatisfied and they hired people to come with ideas to explain new products and why consumers had to have them (Pinckney Harmon, 2020).
  • The Marketing Company Era

    The Marketing Company Era

  • Period: to

    The Marketing Company Era

    In this era of marketing this is where marketing departments where sharing the company's initiatives and strategies behind products as the mission of the industry company was a good customer experience (Pinckney Harmon, 2020).
  • The Relationship Marketing Era

    The Relationship Marketing Era

  • Period: to

    The Relationship Marketing Era

    In this era of marketing is when the objective of majority of companies was to build long-lasting relationships with customers so they continue to purchase products (Pinckney Harmon, 2020).
  • The Social and Mobile Marketing Era

    The Social and Mobile Marketing Era

  • Period: to

    The Social and Mobile Marketing Era

    In the marketing era this is where the customers and consumers can pick and choose what ads they see and what products may interest them through different social media apps (Pinckney Harmon, 2020).
  • Future Marketing Era

    Future Marketing Era

  • Period: to

    Future Marketing Era

    The future marketing era is with the usage of Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the Internet of Thing (IoT). With using these forms it will create personalized experiences and create new ways for customer to engage with the company (Maksic, 2023).