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Period: to
Tmall Strategy on the Big Single Day
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Tmall high-level meeting：Prepared for the Shopping festival on Nov.11
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Tmall sellers gave coupons to the memberships
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Tmall sent out the red envelopes and the total value was about 100 million RMB
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Tmall published the goods, which would be participated in the shopping festival
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at 24:00 on Nov.11:The total sales reached 19.2 billion RMB
00:20~The total sales reached 100 million RMB
13:18~The total sales reached 10 billion RMB -
Tmall announced that they would publish another shopping festival called “Double12” on Dec.12.
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Tmall will send out more red envelopes to the memberships.
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