屏幕快照 2012 11 10 下午9.39.25

Tmall Strategy on the Big Single Day

By Ellenqiu
  • Period: to

    Tmall Strategy on the Big Single Day

  • Tmall high-level meeting：Prepared for the Shopping festival on Nov.11

    Tmall high-level meeting：Prepared for the Shopping festival on Nov.11

  • Tmall sellers gave coupons to the memberships

    Tmall sellers gave coupons to the memberships

  • Tmall sent out the red envelopes and the total value was about 100 million RMB

    Tmall sent out the red envelopes and the total value was about 100 million RMB

  • Tmall published the goods, which would be participated in the shopping festival

    Tmall published the goods, which would be participated in the shopping festival

  • at 24:00 on Nov.11:The total sales reached 19.2 billion RMB

    at 24:00 on Nov.11:The total sales reached 19.2 billion RMB

    00:20~The total sales reached 100 million RMB
    13:18~The total sales reached 10 billion RMB
  • Tmall announced that they would publish another shopping festival called “Double12” on Dec.12.

    Tmall announced that they would publish another shopping festival called “Double12” on Dec.12.

  • Tmall will send out more red envelopes to the memberships.

    Tmall will send out more red envelopes to the memberships.

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