Tmall Strategy on the Big Single Day By Ellenqiu Period: Jul 1, 2012 to Dec 31, 2012 Tmall Strategy on the Big Single Day Jul 15, 2012 Tmall high-level meeting：Prepared for the Shopping festival on Nov.11 Oct 15, 2012 Tmall sellers gave coupons to the memberships Nov 1, 2012 Tmall sent out the red envelopes and the total value was about 100 million RMB Nov 8, 2012 Tmall published the goods, which would be participated in the shopping festival Nov 11, 2012 at 24:00 on Nov.11:The total sales reached 19.2 billion RMB 00:20~The total sales reached 100 million RMB 13:18~The total sales reached 10 billion RMB Nov 20, 2012 Tmall announced that they would publish another shopping festival called “Double12” on Dec.12. Dec 8, 2012 Tmall will send out more red envelopes to the memberships.
