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1980s: Primor expands its operations and opens several new stores in different cities across Spain.
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2010: Primor continues its expansion and opens stores in popular shopping centers throughout Spain, becoming a well-known beauty and cosmetics retailer.
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2015: Primor introduces international beauty brands to its product offerings, increasing its selection and catering to a diverse range of customer preferences.
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1953: Primor is founded as a small family-owned perfumery store in Malaga, Spain.
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1990s: Primor starts to introduce a wider range of beauty and cosmetic products in addition to perfumes, attracting a larger customer base.
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2005: Primor launches its online store, allowing customers to conveniently purchase products from anywhere in Spain.
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2017: Primor establishes itself as a leading discount beauty retailer in Spain, offering competitive prices and promotions to attract a larger customer base.
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2020: Despite the challenges posed by the COVID-19 pandemic, Primor adapts its operations and experiences growth in online sales as customers turn to e-commerce for their beauty and cosmetic needs.
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2021: Primor continues to expand its online presence, leveraging social media and digital marketing strategies to reach a wider audience.
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2023: Primor celebrates its 70th anniversary with a strong presence both offline and online, remaining a popular destination for beauty enthusiasts in Spain and Portugal.
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2018: Primor expands internationally and opens its first store in Portugal, marking its entry into the international market.