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Big Vision Entrepreneur
Ramo is one of the brands with which generations of Colombians have identified the most, it is an example of entrepreneurship and total dedication to the marketing strategy they applied. -
Ambition in a good way
Rafael is a man of great purposes, those who fulfilled his goals. -
Sales start
Rafael and his wife Ana Luisa started the sale of Ramo cakes to their friends in Bavaria. -
Sales in Bogota New Line
Innovation arises and the ramito and gala lines are created in the city of Bogotá, providing customer service where the quality of fresh products is guaranteed. -
Mosquera headquarters inauguration
The demand for products grew and a new headquarters had to be opened -
Growth in Antioquia
Due to the sales that are reflected, the company already requires don Rafael to grow the plant for the production of products and thus supply the sales demand. -
Successful innovation- Chocorramo
Chocoramo, the flagship product of the company. Olimpo for 47 years his life moved between the spacious corridors of this company. As if thinking about each step he took, he walked slowly through all the rooms and made sure that the great product he created, the Chocoramo, was prepared as it should be. -
Strategies for growth
In order to take care of the growth of the company, he sets up a chicken farm -
In the hands of the customer
The first distributions start -
The light of the 80¨s
The company grows, a new headquarters is opened in Valle del Cauca without neglecting innovation with products that generate customer loyalty -
Launches
Sliced white bread for different ways of consumption -
Innovative launches
Barra de Chocorramo- Ponque Felicidades - Gansito -
Las Mercedes mill
Rafael did not stop him at all his desires to grow led him to buy the mill las mercedes -
Complements to the brand
The line is complemented with mogolla and whole wheat bread -
More delicious products
The launch of white cake happiness and chocolate cake is made. -
Complementary line
A line is created with the base products but an additional value is generated in its final result -
‘Cascade’ of launches in Ramo
the new product strategy seeks to show the dynamism of the brand.