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The Present period sees the rise and success of many rappers of not African origin. Rappers like Mac who come from middle-class neighborhoods and different cultures find a place in Hip-Hop. Other artists include Lil Dicky and NF.
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Originally known for her acting on Disney Channel, Miley bursts into the music scene with a Hip-Hop influenced style and music. Her hit song "23" has her spitting bars. Her album "Bangerz" features rappers.
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Hip-Hop artists obtain enough power and financial resources to create logos and brands that sell as "Hip Hop Style" Products start to mean more than just products and are commercialized in ways to represent "feelings". Buying this makes you "hood", wearing this makes you "rich" etc.
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Cardi B dominates Hip-Hop as an active, brash, and loud artist who refuses to conform to Hip-Hop norms. Cardi B normalizes ideas about women initially seen as taboo or negative. She brings power and confidence to women all over the world and represents them on a scale never expressed before in Hip-Hop.
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Completely flipping the ideologies of misogyny onto its head and using it to empower women. The start of a message of dominance and equality for women.
