Race for the cure

Susan G. Komen

By emilyyyymayaaa
  • 1990 BCE

    1990's

    Komen establishes the pink ribbon as a national symbol for the cause by distributing one to every participant in the NYC Race for the Cure Komen awards the first Brinker Awards for Scientific Distinction to Dr. Bernard Fisher, and Dr. V. Craig Jordan Fashion model Matushka exposes her mastectomy scar on the cover of New York Times Magazine. Race for the Cure events take place in 57 U.S. cities
  • 1982 BCE

    1982

    Nancy Brinker establishes the Susan G. Komen Breast Cancer Foundation. Komen awards its first research grant for $28,000 to Dr. Gary Spitzer at the University of Texas MD Anderson Cancer Center
  • 1980 BCE

    1980

    After a 3-year battle with breast cancer, Susan G. Komen dies at the age of 36.
  • 1972 BCE

    1972/1974

    Shirley Temple Black becomes the first in a series of well-known figures to publicly announce a breast cancer diagnosis. First Lady Betty Ford openly discusses her diagnosis and mastectomy. Two weeks later, Second Lady Margaretta Rockefeller undergoes a double mastectomy.
  • 1970 BCE

    1970's

    The standard treatment for breast cancer is a one-step surgical process in which a patient is put under anesthesia for a biopsy and, upon a positive result, is immediately subjected to a radical mastectomy without consultation.
  • 1950 BCE

    1950's

    The NY Times refuses to publish an ad for a breast cancer support group stating that it would not print the words “breast” or “cancer.”