Reverse Creativity Project

  • Instagram Launch

    Instagram Launch
    Instargram launches. Designed to make photos look like they've been taken with a polariod, or instafilm camera. With the launch, instagram had the ability to upload to other social media accounts as well, such as Twitter, and Facebook. Approximately 12 filters for launch.
    Only available for Apple users.
  • Period: to

    Instagram

  • Hashtag Launch

    Hashtag Launch
    Sometime in the month of Janurary 2011, Instagram launched the use of hashtags. This allowed for users to discover new photos, as well as other users.
  • Instagram: Version 2.0

    Instagram: Version 2.0
    After nearly a year of gaining imense popularity (over 1 million users, over 150 uploads), Instagram launches version 2.0. With the new upgrade comes with a new user interface for it's camera settings that supports images with a resolution of up to 1936×1936. The upgrade also come with new and live filters (Amaro, Rise, Hudson, Valencia), instant tilt–shift, optional borders, one click rotation, and an updated icon.
  • Instagram 2.1 Launch

    Instagram 2.1 Launch
    This new upgrade comes with a sleeker, more modern-looking user interface.
    After blogging app "Path" was recently discovered to delete it's user's stored contacts, Instagram now asks users whether or not they want to sync their contacts to the app.
    This update also adds one new filter: Lux.
  • Instagram Available for Android

    Instagram Available for Android
    Reaching new users, on multiple different devices.
    Over 1 million downloads on the first day of the launch
  • Facebook purchases Instagram

    Facebook purchases Instagram
    Facebook acquires Instagram for approximately US$1 billion in cash and stock.
  • Photo Map Launch

    Photo Map Launch
    Instagram launches a new feature which allows users to tag a location on their photo, and add it to their individual "Photo Map." Users, and their followers can view their photo maps, and track the locations of all their geo-tagged photos.
  • Instagram Launches Webpage Profiles

    Instagram Launches Webpage Profiles
    Now users can view Instagram on the web.
    This allows users to view and edit their profiles online.
  • V3.2

    V3.2
    Optional grid guide for live photos and a permanent grid guide for the scale & crop screen.
    New Filter: Willow
    Improved Tilt-Shift
    Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll.
  • Instagram changes it's Terms and Conditions

    Instagram changes it's Terms and Conditions
    Instagram changes its terms and conditions, allowing itself the right to sell users' photos to third parties without notification or compensation, beginning January 16, 2013.
  • Intagram Releases "We heard you, and we're listening" statement

    Intagram Releases "We heard you, and we're listening" statement
    Due to retaliation from popular Instagram users like Kim Kardashian, and National Geographic threatening to delete their accounts, Instagram releases a statement saying that they're working on their new policy, and will change it.
    Later that day they release their new Terms and Conditions, retracting their previous policy granting them the rights to photos.
  • Instagram Version 3.4.1

    Instagram Version 3.4.1
    Instagram's new upgrade can translate 25 different languages making it easier for anyone around the world to sign up for an account.
    The new release comes with a new filter: Mayfair.
    You can also select photos from other albums on your phone--whereas previously, you could only select from your Camera Roll.
  • Web Feed Launch

    Web Feed Launch
    Instagram launches a web feed, for users to veiw the feed of posts, just like on the mobile app.
  • Tagging Photos

    Tagging Photos
    With a new update, Instagram allows users to tag other Instagram users in their photos. With the new upgrade, there is a new tab on the to pof your profile that allows other users veiw the photos thatyou have been tagged in, as well.
  • Instagram Video for Apple Users

    Instagram Video for Apple Users
    Instagram launches a new upgrade for Apple that allows users to capture, and share video on there profiles. It also comes with 15 new filters, just for videos.
  • Instagram posts can now be embedded

    Instagram posts can now be embedded
    Instagram now allows instagrams posts to be embedded, by simply clicking the "Share" button on the web browser version of Instagram.
  • Instagram 4.1

    Instagram 4.1
    Instagram 4.1 launches, allowing for Android users to upload videos as well.
    The upgrade also comes with new User Interface, as well as easier tilt-shift for photos, as well as the ability to import videos from your phone's library.
  • Instagram Launches Sponsored videos & pictures

    Instagram Launches Sponsored videos & pictures
    Instagrams begins to show sponsored advertisements in user's news feed. With this, users can provide feedback on the types of ads they would like to see in their feed by pressing the "..." button, to get ads more relevant to them in the future.
  • Instagram Direct

    Instagram Direct
    Instagram now allows users to send photos and videos directly to one person, without making it public to the rest of their followers. You can also send to multiple users at a time, similar to a group chat.
  • Instagram update for Android

    Instagram releases an upgrade for Android users, with a flatter user interface. The intention behind the upgrade, is to reduce the app's file size and resource usage.
  • Instagram reaches 200 million active users

  • Instagram introduces Creative Tools--6.0

    Instagram introduces Creative Tools--6.0
    With a new Instagram upgrade, you can now edit photo's saturdation, contrast and more. Users can get a more specific look ith new features like Adjust and Vignette, as well as fine-tune the colors with Warmth, Saturation, Brightness, Contrast, Highlights, and Shadows.
  • Instagram allows Users to edit photo Captions

    Instagram allows Users to edit photo Captions
    With a new Instagram upgrade, users are now able to go back and edit captions on their own photos.
  • Update for "Discovery" tab

    Update for "Discovery" tab
    The ‘Explore‘ section has been completely redesigned. It now highlights influential Instagram accounts, along with three of their latest pictures, making it easier for user's to discover new accounts that might interest them.
  • Instagram adds 5 new filters, and slow-motion video capabilities

    Instagram adds 5 new filters, and slow-motion video capabilities
    Instagram adds 5 new filters to it's collection: Slumber, Crema, Ludwig, Aden and Perpetua. In addition, Instagram has changed the way filters are applied to photos. Users can now see a blurred preview of their photo at the bottom of the screen, right were the filters’ list exists.
  • Instagram adds new editing tool for photos

    Instagram adds new editing tool for photos
    To keep up with other popular photo-editing apps like VSCO, instagram adds the ability to edit individual aspects of your photos, such as highlight/shadow colors, and the Fade.
  • Instagram joins forces with Tinder

    Instagram joins forces with Tinder
    The dating app Tinder joins together with Instagram, to intergrate user's instagram photos into their profiles.
  • Instagram on the Web enables searching

    Instagram on the Web enables searching
    Whereas before, users of instagram could only view their own profiles as well as their followers' on the web profiles, now they can search for people, places, and hashtasgs.
  • Instagram opens up to non-squared photos

    Instagram opens up to non-squared photos
    After years of having to crop photos into a square, Instagram finally supports landscape, and portrait-style photos.
    After many years of users complaining about the sqpare-formatting, the high-demand for change finally forced Instagram to adapt.