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Public Relations managers and executives decide what kind of campaign thay want to launch
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Many ideas have been proposed and discussed and a choice has to be made in order to launch the campaign before the end of January
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The PR team decided which campaign to launch for 2017 and need the approval of the board of directors
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Defining our target segment in order to reach as many people as possible
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Define Red Bull current situation in the market, how the company is perceived by the public. Identify possible opportunities and threats
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Objectives have to be SMART (Specific, Measurable, Achievable, Realistic, Time)
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Identify each public's current attitudeto the situation allowing you to tailor your key messages appropriately.
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Identify who are employees, suppliers, senior executives, investors, identified publics...
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Define a set of concise and clear messages that form the main thrust of the communication
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The strategy is usually the overlying mechanism of a campaign from which the tactics are deployed to meet the objectives
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Decide whether to use events, lobbying, bloggers, newsletters, conferences, presentations ... etc
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Overall strategy and tactics are known so we need to decide the amount of time to allocate to the campaign and its organisation
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Allocate money to specific areas of the campaign: Operating costs, equipment costs, human costs, telephone, furnitures ...
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Being prepared to eventual risks that could occur is an essential part of the campaign's organisation
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