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Brainstorming for the 2017 PR campaign
Public Relations managers and executives decide what kind of campaign thay want to launch -
Choice between several projects for the 2017 PR campaign
Many ideas have been proposed and discussed and a choice has to be made in order to launch the campaign before the end of January -
Approval of the final idea by board of directors
The PR team decided which campaign to launch for 2017 and need the approval of the board of directors -
Conduct primary and secondary analysis
Defining our target segment in order to reach as many people as possible -
Conduct a situation analysis - SWOT/PESTLE
Define Red Bull current situation in the market, how the company is perceived by the public. Identify possible opportunities and threats -
Define the objectives for this campaign
Objectives have to be SMART (Specific, Measurable, Achievable, Realistic, Time) -
Identify relevant public for the campaign
Identify each public's current attitudeto the situation allowing you to tailor your key messages appropriately. -
Identifying stakeholders
Identify who are employees, suppliers, senior executives, investors, identified publics... -
Define key messages for the campaign
Define a set of concise and clear messages that form the main thrust of the communication -
Define the strategy of the PR campaign
The strategy is usually the overlying mechanism of a campaign from which the tactics are deployed to meet the objectives -
Choosing the right tactics or tools
Decide whether to use events, lobbying, bloggers, newsletters, conferences, presentations ... etc -
Define a timescale for the project
Overall strategy and tactics are known so we need to decide the amount of time to allocate to the campaign and its organisation -
Allocation of the budget
Allocate money to specific areas of the campaign: Operating costs, equipment costs, human costs, telephone, furnitures ... -
Define a crisis communication plan
Being prepared to eventual risks that could occur is an essential part of the campaign's organisation -
Evaluation and critical review of the campaign
