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Meeting with Chris about redesigning 'Act' page and widget creation
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Send digital plan for approval
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Discuss proposed wireframes with Scholtz and Friends
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Identify high traffic pages for redirect sidebars
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Reach out to Thunderclap team about custom tipping point
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Create sidebars for high traffic pages
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Receive feedback/approval for digital plan
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Develop mass email schedule
Email schedule will have to be tweaked based on changing universalization status and timing -
Write template copy for action emails
500 words or less with interchangeable titles, positions, government systems, etc -
Finish script for draw4us and send for approval
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Identify action email targets
Top 10 - good geographic mix -- extra Europeans -
Send final script, music, voiceover to Draw4us
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Thunderclap storyline and prompts written
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Schedule Thunderclap promo tweets
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Finalize blog schedule from March to May
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Receive storyboard from draw4us
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Finalize Google AdWords campaign
Identify target audiences, synchronize peak budget periods (continuing adjusments will be needed), liaise with AdWords team. -
Finalize organization spotlight tweets
Develop a showcase of tweets highlighting different Control Arms members. Tweets will be published according to the NGO's home country's ratification. E.i. Norway ratifies -- .@controlarms member FORUM has supported Norwegian ratification efforts -
Send feedback to draw4us
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Adjust Thunderclap widget
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Coalition update before campaign spike
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Schedule out #RaceTo50 Twitter Facts
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Receive final low-res version of animation video from draw4us
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Campaign Spike Begins
Peak period of digital activity begins -
#RaceTo50 Email blast #1
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Reach out to previous Thunderclap supporters