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They are one of the 120 largest companies in Colombia and the fastest growing mass consumer company in the last 34 years in the country.
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Since 1998 they did not stop with the innovation in their products, in 1998 they created the "bonice" in 2000 "activate" the energizing drink, also in this same year the "el Fogon" seasoning in 2003 Ricostilla, and also diversified into products As a shampoo, gel, toothpaste, greatly expanded their product portfolio
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Their firm intention to continue growing and the accelerated success that they achieved in 16 years, allowed them to move to an own headquarters in January of 1997, located to the south of the city of Bogota in the Venice district. A place built to provide comfort and well-being to its collaborators, with ample spaces, recreation areas and optimal facilities for our production plants.
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We expanded the market and again entered a new challenge, the broth market with the launch of Doña Gallina, unique broth with the flavor and substance of the Creole hen. With a strong marketing strategy and one of the commercials most remembered by the Colombian Doña Gallina became one of its most successful brand and with a better participation percentage in its category.
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Again they challenged themself, they entered a very competitive market: Soups, they bought the "Hogareña" brand and launched "La Sopera" , two products that opened up great opportunities, allowed us to understand the complexity of the business and put us to compete again against large multinationals. they take advantage of the opportunity and the knowledge of the Colombian consumer to develop varieties, flavors and packaging in portions adjusted to the families of the country.
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they moved to a larger venue, located at 18th street with race 39 of Bogotá. There they continued to take advantage of the experience they had gained in the development of powdered products to launch a new success, Quipitos a delicious treat that allowed them target children and expand the coverage of customers arriving for the first time to the store.
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Again they challenge themself , they enter in a very competitive market: New ideas and opportunities appeared with the success of Instacrem, they take advantage of them and in this year we launched "Baticrema", and a year later "Batilado"; Two brands that allowed them to compete for the first time with large multinationals.
With a clear and impressive advertising strategy they gain space in market share and continue to develop new projects -
Started in 1980 with founder Michael de Rhodes and a group of people come together to take advantage of the country's potential to produce and market quality food. the first item was " instacream"
