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Traffic Builders
To build traffic Pure Soul could host a small event. The event would consist of a gallery on display that showcased local art, a band playing, free coffee, and door prizes to the first 50 people through the door. The gallery and band would attract people to come in. The door prize could consist of a Pure Soul coffee mug. People would bring the mug home and constantly be reminded of Pure Soul. Free coffee would be offered for only a 1 hour window at the start of the event. -
Coupon Plan
During the event we would introduce a coupon plan after the one hour window of free coffee. This would get people to start buying coffee. The plan would be a punch card where after buying 10 cups of any sized coffee, the 11th coffee is free. This will prolong the community's interest in Pure Soul, they will continue to come in, in hope of free coffee. -
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Promotion Timeline
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Product Samples
After twenty-three days Pure Soul would offer a free product sample of their menu items and sandwiches. With our other promotions our public image should be restored. On Nov. 23th we would offer free samples inside our store. The samples will be distributed in our store because it would most likely be too cold to offer them on the street. The promotion would show the public that there is no issue with our food. Hopefully this final step in our promotional plan restores Soul's image completely.