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Period: to
Pure Soul
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Incentive - BowlForTheWin
The first promotional plan that we will use is an Incentive, specifically a bowling contest. The competitors will have the possibility to win a free ticket for the Six Flags park if they make three strikes in a row in our FUNtastic bowling alley inside of the shop. This promotional item will create a larger interest among the population because of its valuable reward. -
Traffic Builder - Free coffee
Our next step will be a traffic builder promotion. The customers will be allowed to get a free coffee between 5 a.m and 10.30 a.m. from the 25th to the 30th of October. We chose this form of promotional strategy in order to gain more customers, especially if they like the product after have tried it for free in a cold October morning. -
Product Samples - Taste The Quality
From the 9th to the 12th of November we will activate a plan based on product samples. A free sandwich will be offered to the first 50 people at each stand, placed outside some surrounding grocery stores, from 11.30 a.m. to 3.30 p.m. The restaurant will increase its image thanks to the quality of its products and their availability in those chosen places.
