Pepsi Packaging

First Pepsi Logo

Aug 28, 1898

PepsiCo Founded

Jan 1, 1902

Pepsi Logo Change

Mar 23, 1905

Pepsi Slogan: "Delicious and Healthful!"

Period: Mar 23, 1909 to Mar 23, 1939

Targeting people who enjoy a healthy lifestyle.

Pepsi Slogan: "Twice As Much For a Nickel Too"

Period: Mar 23, 1939 to Mar 23, 1950

Targetting youth with small amounts of money, who still love soda.

Pepsi Slogan: "The Light Refreshment"

Period: Mar 23, 1950 to Mar 23, 1963

Targeted youth.

Pepsi Slogan: "Be Sociable"

Period: Mar 23, 1953 to Mar 23, 1961

Pepsi targeted people in the way of making them think that drinking Pepsi would make everyone want to be around them and socialize with them.

Pepsi Slogan: "Now It's Pepsi For Those Who Think Young"

Period: Mar 23, 1961 to Mar 23, 1963

Was targeted towards young people or adults who like to stay young.

Pepsi Slogan: "Come Alive! You're In The Pepsi Generation"

Period: Mar 23, 1963 to Mar 23, 1967

Continuing on targetting the youth generation.

"Taste That Beats The Others Cold"

Period: Mar 23, 1967 to Mar 23, 1969

This was aimed to encourage customers to drink Pepsi while it's cold, as it will beat any other soda.

Pepsi Logo Is Changed Again

Mar 24, 1973

This logo is becoming closer to the modern logo we see today.

Changes Logo...Again.

Mar 24, 1998

This logo is nearly identical to wthe logo we see on Pepsi products today. Pepsi is still targetting the youth generation for their drinks.

Pepsi's Current Logo

Mar 24, 2015

"Live For Now" is the current slogan that is commonly associated with this logo. Even today, the logo and slogan are desiged to attract young teens and adults.