-
In 1898 Caleb Bradham founded pepsi and was introduced as Brad's Drink in North Carolina of the United States of America
-
Caleb Bradham sends an application to the U.S patent Office for the Pepsi trademark name.
-
Caleb bradham moves from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year. He also advertises his drink as exhilarating, invigorating, aids digestion."
-
Caleb Bradham purchases the Bishop Factory in New Bern for 5,000. he moves everything over there and sales increase to 19,848
-
In 1905 pepsi changed their logo. it was redesigned to be more identifiable to the customer base.
-
Pepsi starts using a new logo and a new slogan. Pepsi is trademarked in Canada
-
Pepsi expands to a total of forty franchises. Pepsi is trademark is registered in Mexico.
-
pepsi becomes one of the first to go from horse-drawn carts to motor vehicles delivery.
-
Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthy" will appear on and off for the next two decades.
-
Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you." Bradham, thinking sugar prices will go higher, buys large stocks of sugar, but in late 1920 sugar drops to two cents per pound.
-
Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares. in late 1921 only two Pepsi-Cola plants remain open.
-
Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.
-
Giant candy company Loft, Inc. buys Pepsi-Cola.
-
Pepsi-Cola trademark is registered in Argentina.
-
Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price. Caleb Bradham, the founder of Pepsi-Cola, dies.
-
Moves operations to Long Island, New York.
-
Ninety-four new U.S. franchises are granted.
-
Pepsi-Cola trademark is registered in the Soviet Union. Across Canada there are eighty-five Pepsi-Cola bottlers operating under franchise agreements.
-
The theme "Twice As Much for a Nickel" appears in the cartoon strip Pepsi and Peter. Because of this, consumers become more aware of Pepsi-Cola's value advantage. Pepsi-Cola elects Walter S. Mack Jr. as its President.
-
Makes broadcast history with the first advertising jingle "Nickel, Nickel". It eventually is translated into fifty-five languages and even becomes a hit record.
-
Changes its logo to red, white, and blue in support of America's war effort. Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. It enables millions of families to record messages to army personnel overseas.
