Pepsi

By Scootybuns

  • Founder

    Founder
    In 1898 Caleb Bradham founded pepsi and was introduced as Brad's Drink in North Carolina of the United States of America

  • Trademarking Pepsi

    Caleb Bradham sends an application to the U.S patent Office for the Pepsi trademark name.

  • Expanding

    Caleb bradham moves from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year. He also advertises his drink as exhilarating, invigorating, aids digestion."

  • Sales Increase

    Caleb Bradham purchases the Bishop Factory in New Bern for 5,000. he moves everything over there and sales increase to 19,848

  • Appealing to the customers

    Appealing to the customers
    In 1905 pepsi changed their logo. it was redesigned to be more identifiable to the customer base.

  • The Slogan

    The Slogan
    Pepsi starts using a new logo and a new slogan. Pepsi is trademarked in Canada

  • Mexico

    Pepsi expands to a total of forty franchises. Pepsi is trademark is registered in Mexico.

  • Motorized

    pepsi becomes one of the first to go from horse-drawn carts to motor vehicles delivery.

  • The Pepsi Endorser

    Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthy" will appear on and off for the next two decades.

  • Stocks of Sugar

    Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you." Bradham, thinking sugar prices will go higher, buys large stocks of sugar, but in late 1920 sugar drops to two cents per pound.

  • financial loss

    Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares. in late 1921 only two Pepsi-Cola plants remain open.

  • Bankruptcy

    Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.

  • New Company Buys Pepsi

    Giant candy company Loft, Inc. buys Pepsi-Cola.

  • trademark in argentina

    Pepsi-Cola trademark is registered in Argentina.

  • Death of Founder

    Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price. Caleb Bradham, the founder of Pepsi-Cola, dies.

  • New York

    Moves operations to Long Island, New York.

  • franchises

    Ninety-four new U.S. franchises are granted.

  • Growth

    Pepsi-Cola trademark is registered in the Soviet Union. Across Canada there are eighty-five Pepsi-Cola bottlers operating under franchise agreements.

  • Cartoon strip

    The theme "Twice As Much for a Nickel" appears in the cartoon strip Pepsi and Peter. Because of this, consumers become more aware of Pepsi-Cola's value advantage. Pepsi-Cola elects Walter S. Mack Jr. as its President.

  • new logo

    new logo
    Makes broadcast history with the first advertising jingle "Nickel, Nickel". It eventually is translated into fifty-five languages and even becomes a hit record.

  • war efforts

    Changes its logo to red, white, and blue in support of America's war effort. Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. It enables millions of families to record messages to army personnel overseas.