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It is important that you dissect a lesson to understand if any knowledge is needed to be able to effectively participate in a lesson or activity. By doing this first, a teacher can incorporate any pre-lesson knowledge or information in the hook or in prior lessons!
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Engaging students in a lesson from the beginning with an intriguing hook can motivate them to achieve the learning goals, as well as activate any prior knowledge they may need within the lesson.
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Outline the goal of the lesson, what students will be learning through the lesson/activity, why it is important to learn, and how it can be applied in real life.