Packaging Timeline

By asapmark

  • The Modest Start for a Bold Idea

    A Mississippi shop owner started to bottle Coke in glass bottles named Hutchinson

  • Birth of the Contour Bottle

    Bottlers worried that the bottle was turning into "copycat" bottles so they hired a company to design a new style, the Contour Bottle.

  • 6-Packs

    6-Packs were introduced so people were encouraged to take home their drink to share.

  • First Coke Can

    The original can, from 1955, featured the Coca-Cola wordmark in red against a white diamond

  • Packaging Innovations

    For the first time buyers could choose between different sizes of Coke instead of just the standard size.

  • Recyclable Bottle

    Coke introduced the 2 Liter Coca Cola Bottle and became popular due to the plastic non breakable resealable lightweight material.

  • Reducing Waste

    The Ultra-Glass Contour bottle was introduced and was 20% lighter.

  • Aluminum Bottle

    With the help of 5 continents Coke introduced the Aluminum Bottle, the M5

  • Green Bottles

    Launched the Plant Bottle in the US made with 30% Plant material.

  • Your Name on our Bottles

    The 'Share a Coke' campaign was a huge success in many countries.