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Nike is still running to the present day, mix different products and shapes to keep innovating on clothing and sneakers
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After decades of popularity, the company went bankrupt in the late 1990s, until Nike came to its rescue. The American giant bought the brand in 2003 in an operation valued at 305 million dollars -
At the beginning of the 200s, Nike would create another line of footwear called Nike Shox, which came to have a similar importance to the one that Air Max had at the time. Within the framework of the 2002 World Cup, Nike would develop its first global marketing campaign called "Secret Tournament" (Secret Tournament), which started from the traditional sports marketing formula: great athlete, great ad, great product.
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In Spain, Barcelona was the first great team that began to wear uniforms from the North American brand, in 1998 -
once again the change of decade makes nike in 1990 demonstrate again its capacity for innovation in the way of doing business. The first Niketown store opens in Portland, Oregon
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Michael Jordan (1.98 meters) committed to Nike because Adidas was looking for players over 2.13 to compete with Converse -
1964 renamed Blue Ribbon Sports