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When did NIKE become a company?
Phil Knight and Bill Bowerman created "Blue Ribbon Sports" to distribute for a Japanese shoe brand, which later becomes "Nike" -
The company is officially called "Nike"
Creators Phil Knight and Bill Bowerman officially change thier company name to "Nike, Inc." -
First Nike Logo is Created
Originally known as the "strip", the Nike Swoosh logo was created by Carolyn Davidson for $35 -
The First Nike Shoe is Released - The "Waffle Trainers"
Bill Bowerman imagined this designs and first attempted to create one by melting the bottom of a shoe in a waffle maker. -
Nike's Second Logo
Nike Creates its second logo with a unique font that they will stick with. -
Nike Partners with Michael Jordan
Michael Jordan, being the biggest sports figure in the world at the time, signed with Nike for about $7 million. Rather than forcing him to wear their shoes, Nike created the Air Jordan shoe, which was tailored to Jordan's liking. -
Nike Colorizes Their Logo
Nike resembled this new logo after Coca-Cola's 19689 Arden Square Logo -
Nike releases the Air Jordan 1s
This shoe becomes one of the worlds most iconic and profitable sneaker lines ever. -
Nike creates Cross- Training Shoes (Bo Jackson and Deion Sanders)
The famous campaign "Bo Knows" popularizes the nike brand even more. -
The "Just Do It" slogan is created
The slogan first appears in a commercial featuring 80 year old runner Walt Stack -
The First NikeTown retail outlet opens in Portland, Oregon
This lead to many other stores opening in the future -
Nike Acquires Rival Companies
These companies include Converse, Canstar Sports Inc., Starter, and Umbrow from (1994-1998). -
The Nike Equipment Division is Created
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Nike signs Tiger Woods
Nike signs an upcoming star in the PGA to which a logo is designed for him. -
Nike begins selling its products directly to consumers via its web site.
This allows for more profit to be made, taking out the cost of retailing products. -
Nike Releases the Iconic "Elite" Sock Brand
This iconic look and feel turned the sock industry upside down. -
Nike Signs Lebron James to a Lifetime Deal
This deal was worth around $1 billion. -
Nike sails go up 31% after Kaepernick commercial
