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Phil Knight and Bill Bowerman created "Blue Ribbon Sports" to distribute for a Japanese shoe brand, which later becomes "Nike"
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Creators Phil Knight and Bill Bowerman officially change thier company name to "Nike, Inc."
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Originally known as the "strip", the Nike Swoosh logo was created by Carolyn Davidson for $35
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Bill Bowerman imagined this designs and first attempted to create one by melting the bottom of a shoe in a waffle maker.
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Nike Creates its second logo with a unique font that they will stick with.
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Michael Jordan, being the biggest sports figure in the world at the time, signed with Nike for about $7 million. Rather than forcing him to wear their shoes, Nike created the Air Jordan shoe, which was tailored to Jordan's liking.
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Nike resembled this new logo after Coca-Cola's 19689 Arden Square Logo
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This shoe becomes one of the worlds most iconic and profitable sneaker lines ever.
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The famous campaign "Bo Knows" popularizes the nike brand even more.
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The slogan first appears in a commercial featuring 80 year old runner Walt Stack
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This lead to many other stores opening in the future
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These companies include Converse, Canstar Sports Inc., Starter, and Umbrow from (1994-1998).
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Nike signs an upcoming star in the PGA to which a logo is designed for him.
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This allows for more profit to be made, taking out the cost of retailing products.
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This iconic look and feel turned the sock industry upside down.
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This deal was worth around $1 billion.
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