NIKE

  • When did NIKE become a company?

    When did NIKE become a company?
    Phil Knight and Bill Bowerman created "Blue Ribbon Sports" to distribute for a Japanese shoe brand, which later becomes "Nike"
  • The company is officially called "Nike"

    The company is officially called "Nike"
    Creators Phil Knight and Bill Bowerman officially change thier company name to "Nike, Inc."
  • First Nike Logo is Created

    First Nike Logo is Created
    Originally known as the "strip", the Nike Swoosh logo was created by Carolyn Davidson for $35
  • The First Nike Shoe is Released - The "Waffle Trainers"

    The First Nike Shoe is Released - The "Waffle Trainers"
    Bill Bowerman imagined this designs and first attempted to create one by melting the bottom of a shoe in a waffle maker.
  • Nike's Second Logo

    Nike's Second Logo
    Nike Creates its second logo with a unique font that they will stick with.
  • Nike Partners with Michael Jordan

    Nike Partners with Michael Jordan
    Michael Jordan, being the biggest sports figure in the world at the time, signed with Nike for about $7 million. Rather than forcing him to wear their shoes, Nike created the Air Jordan shoe, which was tailored to Jordan's liking.
  • Nike Colorizes Their Logo

    Nike Colorizes Their Logo
    Nike resembled this new logo after Coca-Cola's 19689 Arden Square Logo
  • Nike releases the Air Jordan 1s

    Nike releases the Air Jordan 1s
    This shoe becomes one of the worlds most iconic and profitable sneaker lines ever.
  • Nike creates Cross- Training Shoes (Bo Jackson and Deion Sanders)

    Nike creates Cross- Training Shoes (Bo Jackson and Deion Sanders)
    The famous campaign "Bo Knows" popularizes the nike brand even more.
  • The "Just Do It" slogan is created

    The "Just Do It" slogan is created
    The slogan first appears in a commercial featuring 80 year old runner Walt Stack
  • The First NikeTown retail outlet opens in Portland, Oregon

    The First NikeTown retail outlet opens in Portland, Oregon
    This lead to many other stores opening in the future
  • Nike Acquires Rival Companies

    Nike Acquires Rival Companies
    These companies include Converse, Canstar Sports Inc., Starter, and Umbrow from (1994-1998).
  • Nike signs Tiger Woods

    Nike signs Tiger Woods
    Nike signs an upcoming star in the PGA to which a logo is designed for him.
  • The Nike Equipment Division is Created

    The Nike Equipment Division is Created
  • Nike begins selling its products directly to consumers via its web site.

    Nike begins selling its products directly to consumers via its web site.
    This allows for more profit to be made, taking out the cost of retailing products.
  • Nike Releases the Iconic "Elite" Sock Brand

    Nike Releases the Iconic "Elite" Sock Brand
    This iconic look and feel turned the sock industry upside down.
  • Nike Signs Lebron James to a Lifetime Deal

    Nike Signs Lebron James to a Lifetime Deal
    This deal was worth around $1 billion.
  • Nike sails go up 31% after Kaepernick commercial

    Nike sails go up 31% after Kaepernick commercial