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it was print advertising that revolutionized the way things are done. The original printing press is now located in one of the oldest museums in the world in Germany.
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It was an announcement about a house for sale in the Boston Newsletter.
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His Philadelphia Gazette had a full page of advertisements.
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The first successful newspaper
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The first successful “penny newspaper” founded by Benjamin Day. Revolutionized distribution by selling lots of 100 to boys to sell on the street. By 1837, circulation reached 30,000!
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It was also in Philadelphia! A man named Volney Palmer was the first true ad agency man. He was in charge of brokering space for advertising more than for the actual creation of the ads.
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Held in New York, This was the beginning of creative advertising in this country. A few years later, James Walter Thompson created the position of “account executive” for himself and went into the business of general magazine advertising.
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In 1880, department store founder John Wanamaker became the first retailer to hire a full-time advertising copywriter, John E. Powers who is considered the father of modern creative advertising.
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This company’s main product was soap! Selling soap was big business in America!
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The company bookkeeper came up with the original first mark for the brand. His name was Frank Robinson.
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This department was based on the marketing needs of their clients. Marketing in America now had a name. “Business Getting” was what it was all about.
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Kellogs Cereal company broke the barrier
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The National Outdoor Advertising Bureau controlled about 75% of all outdoor ads during this time. Outdoor billboard ads were mostly under the control of a group of representatives from many different agencies that formed a new entity.
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In 1924, other companies began sponsoring radio programs, and the age of radio advertising was in full swing.
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Advertising revenue plummeted from a high of $3.5 billion. Stock Market revenue only reached $1.5 billion by 1933
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It was the most financially successful magazine the country had ever seen, primarily due to ad revenues.
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Radio surpassed magazines as the dominant form of advertising.
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It was an ad for a watch that ticked for 60 seconds. 7500 televisions in New York were tuned in to see it… the thrill of watching a watch on TV.
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Color came into the picture, and the world was set on its ear. Everyone had to have a color television! CBS was the largest advertising medium in the world at this time.
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In the heat of the Women’s Movement, we saw the impact of women having a great deal of influence on the direction advertising was taking in America.
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A new, frenetically paced style of television advertising tried to emulate the music videos that young people were coming to expect. -
Ads pop up, pop under, and become a general nuisance to most computer users. Special software programs are written to help eliminate unwanted ads from the computer screen.
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This occurred as billings for internet advertising neared the $3 Billion mark. The internet advertising Bureau moved to standardize all internet advertising