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1441
Gutenberg printing press
it was print advertising that revolutionized the way things are done. The original printing press is now located in one of the oldest museums in the world in Germany. -
Period: 1441 to
History of Advertising
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the first newspaper ad was published
It was an announcement about a house for sale in the Boston Newsletter. -
Benjamin Franklin began the advertising tradition in America
His Philadelphia Gazette had a full page of advertisements. -
Ben Franklin's General Magazine
The first successful newspaper -
New York Sun
The first successful “penny newspaper” founded by Benjamin Day. Revolutionized distribution by selling lots of 100 to boys to sell on the street. By 1837, circulation reached 30,000! -
First Advertising Agency
It was also in Philadelphia! A man named Volney Palmer was the first true ad agency man. He was in charge of brokering space for advertising more than for the actual creation of the ads. -
Convention of Advertising Agents
Held in New York, This was the beginning of creative advertising in this country. A few years later, James Walter Thompson created the position of “account executive” for himself and went into the business of general magazine advertising. -
First full-time retail advertising copywriter
In 1880, department store founder John Wanamaker became the first retailer to hire a full-time advertising copywriter, John E. Powers who is considered the father of modern creative advertising. -
The first Big Budget client spent $11k on advertisements
This company’s main product was soap! Selling soap was big business in America! -
Coca Cola got the first registered trademark
The company bookkeeper came up with the original first mark for the brand. His name was Frank Robinson. -
N.W. Ayer started a Business Getting department in their agency
This department was based on the marketing needs of their clients. Marketing in America now had a name. “Business Getting” was what it was all about. -
The first million dollar advertising client
Kellogs Cereal company broke the barrier -
Outdoor Billboard ads
The National Outdoor Advertising Bureau controlled about 75% of all outdoor ads during this time. Outdoor billboard ads were mostly under the control of a group of representatives from many different agencies that formed a new entity. -
The first sponsored radio show
In 1924, other companies began sponsoring radio programs, and the age of radio advertising was in full swing. -
Stock Market Crashes
Advertising revenue plummeted from a high of $3.5 billion. Stock Market revenue only reached $1.5 billion by 1933 -
A magazine published over $100 million dollars in ads
It was the most financially successful magazine the country had ever seen, primarily due to ad revenues. -
Advertising Media changed
Radio surpassed magazines as the dominant form of advertising. -
Television’s first broadcast ad
It was an ad for a watch that ticked for 60 seconds. 7500 televisions in New York were tuned in to see it… the thrill of watching a watch on TV. -
Television makes history
Color came into the picture, and the world was set on its ear. Everyone had to have a color television! CBS was the largest advertising medium in the world at this time. -
Mary Wells became the first woman to head a major advertising agency.
In the heat of the Women’s Movement, we saw the impact of women having a great deal of influence on the direction advertising was taking in America. -
Debute of Music TV
A new, frenetically paced style of television advertising tried to emulate the music videos that young people were coming to expect. -
Internet grows to over 5 million people world wide
Ads pop up, pop under, and become a general nuisance to most computer users. Special software programs are written to help eliminate unwanted ads from the computer screen. -
Regulating Internet Advertising
This occurred as billings for internet advertising neared the $3 Billion mark. The internet advertising Bureau moved to standardize all internet advertising