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In Peirce's theory of signs, a sign is something that stands in a well-defined kind of relation to two other things, its object and its interpretant sign.
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Saussure's "Course in General Linguistics" 1916 "The connection between the signifier and the signified is arbitrary.""In language there are only differences, and no positive terms"
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Iconography and Iconology written as a reaction to what was percieved as too great a preoccupation with the formal quaities of objects.
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Mythologies is written, in which he dismantled myths of popular culture. Barthes's many monthly contributions that made up Mythologies (1957) would often interrogate pieces of cultural material to expose how bourgeois society used them to assert its values upon others.
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The advent of Post-structuralism - Derrida's "Structure, Sign, and Play in the Discourse of the Human Sciences," Lecture at John's Hopkins University.
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Publishes Semiotics and Iconography. Born in 1928, Hubert Damisch is a French philosopher specialised in aesthetics and art history, and professor at the École des hautes études en sciences sociales (EHESS) in Paris from 1975 until 1996.
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In "Semiotics and Art History," Mieke Bal and Norman Bryson critique those tenets and practices of art history that cleave to positivist views of knowledge, and alternatively, they posit a set of semiotic tools that can further art historical analyses. The methodological approach of placing an artwork in its context proves especially problematic for Bal and Bryson, for context is produced and is itself a text consisting of signs that require interpretation. [Kristan Hanson]
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Stephen Bann's work has been influential in focusing scholarly attention toward connections between the history of art and visual culture.