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Vintage Magazine Ads on Body Weight (female)
The social issues that appear in this magazine ad is that women have to be the perfect size for society. It depicts a time period when women were supposed to be a certain size for men. And its directed only at women. Sending signals at that time period that womens bodies need to be a certain way. The technique used here is word play, there are sayings that degrade women here. Also verbal image. In this time period women were expected to act as home makers, and look a certain way. -
Period: to
From 1920's to present
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Pep vitamin add of women looking beautiful
This is an example of social issues in the 30's. It is explaining that the harder the women works means the prettier she is. This is saying that women are only pretty if they work hard their husband will "love" them more. And the image at the bottom depicts the husband getting angry with his wife not "working" hard enough. And it depicts that women need to be the homemakers, keeping the house clean. The technique used here is verbal image, they are depicting a women being treated a certain way. -
For the natural look men look for Seventeen Magazine
In this ad it depicts a women with a man, trying to get his attention. This ad is directed towards women getting a type of makeup to have the "look" for a man to want to be with them. Its geared towards women to be a certain way for women to get a man. And the notion that women need to find a man or look a certain way. The technique used here is verbal image, and word play. They use images, and sayings to get their point across. In the 40s women are still treated as home makers. -
Women Cleaning the Floor
This is a perfect ad for showing the social issues that were visable in the 1950's magazines. This was a women cleaning the floors down on her hands and knees. This ad inferred that only women should do the cleaning. Also the notion that women need to clean up messes of others. That all women need to be in that ideal of "being the wife, and cleaning after everyone". The technique use here is verbal image. It is shown that a women should be cleaning after others. -
Vodka ad about Russian Bride
This ad depicts a russian women on the floor cleaning. The ad says "win a russian bride with stil vodka". Infering that women are easily won over with anything. And that all russian women love vodka. Its a very blanten assumption from soceity about women, and russian women as well. Word play and verbal imaging are used as the technique in this ad. The words here play off a gender and racial sterotype. -
Benson and Hedges
This ad depicts a women smoking saying "shes now sophisticated". It is geared that women are not sophisticated unless they act a certain way. And the fact that men aren't shown as well gives the idea that women are the only ones that can be "non" sophisticated. The techniques used here was verbal imaging and word play, it displays a "look" towards women. At this time women started getting their footing in the world. -
Budwieser Commercial with Women
This magazine has social issues throughout the whole thing. It has girls dressed skimpy with just the brand name across them. This makes the women demoralized. Budwieser wouldn't use this ad with men. Its a perdect example of the 1980's social issues still going on. And its geared to the fact that women are "supposed" to act and dress this way. The technique used here is verbal imaging plain out. Women are acting provactive towards men. In the 80s women started to move forward with rights. -
You don't have to be jewish to like levy bread
This image is obviously extremely racist. This is awful depiction of jewish people, and an assumption of others. And that it is from the 90s, which of course more political correctness was around. The technique used here was word play, it is a clear racist comment. And its absurd. -
Body shapes for women
This is saying that women shouldnt be thick. During this time period anorexia started to become a huge deal in our country. They are using verbal imagery to convince women to loose weight. -
Body weight ad
This is another ad showing that women are not good enough unless they are thin. There were many natural disasters in the country and the war in Iraq became more involved. This is using imagrey to show what women are "supposed" to look like. -
Sports ad towards wpmen
This ad is showing that women are only pretty if their strong. This is another ad using verbal imagery to show that women are only attractive if they are in shape.In this time period, NASA made improvments and sent things into space, Al-qaeda were killing many americans, and the Red Soxs won the world series and the Patriots won the superbowl. -
Sexist cologne ad
This is showing that women are only good for sex. This is also using verbal imagery to potray women as sexy. In this time period,there was a deadly fire in California, there was a mine collapse on US miners, the virgina tech massacre and tgas prices were high. -
budwiesier commercial
This ad is showing how women were viewed in 2008. there was a global finaical crisis, the united states elected our first african american president, there was the summer olympics, and the price of oil decreased. This ad is using women to show provocative actions. -
Burger KIng Ad
This is also potraying women as provocative. This is using imagery to show that women are only good for sex. In this time period, there were new policys in place, google was target for cyber attack in china, and the olympics. -
Trump Ad
Enough said. -
The controversy over the dress colors
This is addressing domestic violence. This is using verbal imagery to show how intense domestic violence is becoming. New presidential election, ISIS is the new terrorist group, selfies are a big thing, social media is becoming more and more dangerous, and meg lavin is a senior.
