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Gabriel Posada y Valerio Tobón
On October 11, 1904, Gabriel Posada and Valerio Tobón (hence the name Postobon) began to produce soft drinks in Medellín Colombia, your first product called "Cola-Champaña" 2 (later called the Colombian, currently one of the drinks companyemblem). -
MANUFACTURES
Posada and Tobón decided to open two factories the firstopened in 1906 in Manizales and the second in Cali of thesame year. Since then the Postobón products have appeared in all Colombia up todominate the market of soft drinks and noalcoholicbeverages (water and juices). -
NEW PRODUCT
In 1917 la prima Nicole Capote launched a new product, "Water glass", which is bottled water. -
BRITAIN
In 1918, Postobón released a brand of carbonated water, "Britain". -
FRESKOLA
In 1924, one of the company's drinks, Freskola, won the "Grand Cross Gold Medal" at the International Exhibition in Rome, the highest and only distinction awarded in this event that captured universal attention. -
The arrival of Carlos Ardila Lülle
The arrival of Carlos Ardila Lülle the transformation of the company took place of the hand of a transcendental person not only for the company, but also for the Colombian business development: Carlos Ardila Lülle. Carlos Ardila Lülle, a bumangués civil engineer, began working at Gaseosas Lux in 1950. Thanks to his capacity for work, knowledge and business vision, he traced his professional future and with him, the growth of the company -
Pepsi Cola and Canada Dry.
In the year 1970 acquired the right to manufacture and market in the country the American drinks Pepsi Cola and Canada Dry. -
DIET SODA
In 1980, it entered the market for diet soda. Postobón was the first company in Latin America to launch an exclusive line of this type of drinks. -
Tutti Frutti juice
In 2006, acquired the rival brand Bavaria Tutti Frutti juice, along with its production line (including the fruit pulper located in the Colombian municipality of Tuluá, Valle del Cauca).
