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Kit Kat launched
Kit Kat is launched in the UK -
Kit Kat starts advertising campaign
Kit Kat is advertised by suggesting that you have a Kit Kat in a break. The idea of "Have a break, have a Kit Kat" is born -
Have a break, have a Kit Kat
The classic promotional phrase "Have a break, have a Kit Kat" is introduced and boosts sales. -
Kit Kat Orange
The first new flavour in 60 years boosts Kit Kat sales -
New flavours mint & caramel
Kit Kat orange is a success so new flavours are launched to cash in. -
Kit Kat Chunky
A chunky version of the Kit Kat is launched -
Special edition Kit Kat's are launched
Kit Kat responds to falling sales by introducing limited time special editions and flavours. Sales increase as each new variety is introduced. -
Four finger dark Kit Kat
A special edition dark Kit Kat is launched as the public embrace the health giving benefits of dark chocolate. -
Fairtrade chocolate is used
Nestle, the manufacturers of Kit Kat say that they will use fairtrade chocolate for all UK and Irish Kit Kats from now onwards to meet customer demands for ethical products. -
Flavoured Kit Kat Chunky
In an attempt to boost sales Kit Kat introduces limited time white chocolate, double chocolate, peanut butter, and orange varieties. Customers vote to keep the most popular. This boosts sales and peanut butter wins. -
More Kit Kat Chunky flavours launched
Mint, coconut, hazelnut and chocolate fudge varieties are launched in a repeat of 2012's successful marketing campaign.
