Is created a new fictional character named Juan Valdez
was raised to launch the first advertising campaign to differentiate the country's coffee market in USA
Juan Valdez brand is launched in Europe
With the first Juan Valdez of Cuban origin named Joseph Duval, the first tv spot
In Buenos Aires begin a confrontation between Brazil and Colombia was made by the coffee market.
A new Juan Valdez personified by Carlos Sanchez of Medellin Colombia was named to replace Jose
Doyle Dane Bernbach company created logo of Juan Valdez in September.
The logo is introduced into the Commercial advertising
The logo was incorporated on the products.
Juan Valdez is in the top five brand quality
Introduce more gourmet coffee and specialty A mixed commission recommended offer more specialty coffees.
The Spanish Princess Cristina de Borbon, proudly wore a hat autographed by the same Juan Valdez
In an effort to globalize the brand, the Federation decided removed the English version: 100% pure coffee
Juan Valdez traveled to Montreal and Toronto to attend international championships in order to be present in ths sport events.
The campaign "taste life" was launched. Was created for new young consumers with the product Expresso Bar.
In this date, coffee prices is recovery in international markets, slightly above US. 1. 15 a pound
Colombia launched a big campaign to publicize the new mild coffee. In the same year, Brazil also launched a similar campaign to compete with Juan Valdez.
Juan Valdez appears on the movie all-powerful that starred Jim Carrey
Juan Valdez is a icon more advertising
Avianca and Juan Valdez make a new strategic business alliance
Carlos Sanchez was replaced by the new Juan Valdez named Carlos Castaneda
The total number of stores in operation at the end of 2011 was 173 in six countries.
Juan Valdes has net profits in 2012 of 1,372 million pesos, which represents a big jump on their incomes.
Juan Valdez recorded a 14% increase in its number of stores in Colombia and 16% internationally, closing 214 stores in operation.
