-
Kevin Systrom begins working on the project
At the time it was named Burbn -
The creator of Instagram gets a major sponsor for the project
Kevin Systrom closes a $500,000 seed funding round with Baseline Ventures for work on Burbn. -
Mike Kriger joins Burbn
Mike Kriger is now known as the co-creator of Instagram -
The name is officially changed to Instagram and the App is launched!
Instagram is open to public use -
Instagram has it's first 100,000 users!
Just one week from its launch Instagram has 100,000 active users -
Instagram hits 1 million users
-
Instagram implements the use of hashtags!
Hashtags create a means of grouping together photos so that people can better navigate the images on the app. -
Instagram receives further funding and is valued at $25 million dollars 6 months after launch
Instagram has raised $7 million from a variety of investors which include Benchmark Capital, Jack Dorsey, Chris Sacca and Adam D'Angelo. The deal values Instagram at approximately $25 million. -
Instagram has 5 million users
-
Instagram has 10 million users
-
Version 2.0 Update Available on App Store - Introduction of built in filters!
The first update of the app is available! The new version has built in filters so that people can edit their images and is able to share high resolution pictures. -
Instagram App released on Android Phone Devices
The application is downloaded over 1 million times in the first day of availability. -
Instragram is valued at $500 million dollars
Instagram raises $50 million from venture capitalists for a share of the company - this approximately values the company at $500 million dollars in value. -
Facebook buys Instagram for $1 billion dollars
Facebook acquires the rights and shares of Instagram -
Instagram generates website that operates like the App
Instagram redesigns its website so that photos are viewable on the web. -
Updates its Terms & Services - giving Instragam rights to all images posted on the platform
The update to the terms and service agreement granted itself the right (starting from January 16, 2013) to sell users' photos to third parties without notification or compensation. -
Instagram hits 100 million monthly active users
-
Instagram introduces photo tagging & 'Photos of You' tab
Allows users to tag people in posts and if accepted appear in a seperate feed on the application -
Instagram launches video sharing
Users are now able to post videos to the feed! -
Sponsored Post Advertising Introduced
Instagram rolls out sponsored post advertising to the United States -
Instagram adds Direct Messaging to the App
Direct, a feature that allows users to send photos to specific people directly from the app. Instagram's primary intention with the Direct feature is to compete against messaging services. -
Instagram hits 200 million active monthly users
-
Instagram launches new photo editing tools
The new series of editing tools include: brightness, contrast, highlights, and shadows of images. -
Instagram hits 300 million active monthly users
-
Advertising via Instagram goes global
Advertising is launched globally. Instagram bolsters up its capabilities, testing ad formats that prompt users to do things such as installing an app, signing up for an email newsletter, or link to a retailer’s site to purchase a product -
Advertising via Instagram goes global
-
Instagram hits 400 million active monthly users
-
Launch of new function - Boomerang!
Boomerang allows the user to shoot a one-second burst of five photos that is turned into a silent video that plays forwards and then reverses in a loop. -
Instagram changes its new feed formulation
Switches it's feed from chronological order to algorithmically driven. -
Logo update of Instagram
-
Instagram hits 500 million active monthly users
-
Stories Function is Launched on Instagram
The product works like Snapchat Stories: users can post 24-hour ephemeral photo and video slideshows that disappear. -
Launch of Live Stream Video
Allows users to broadcast live on Instagram, for up to one hour. Live videos on Instagram are not preserved, and are removed from the service once a user is done broadcasting. -
Instagram hits 600 million active monthly users
-
Multiple photos per post functionality added to Instagram
A feature allowing users to post multiple photos in one post, in a slideshow-like fashion.
