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Holi celebrates the legend of Radha and Krishna, which is used to describe the emotions of Krishna when putting colour on Radha. This was a prank of Krishna's that later became a trend of the Holi festivials
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Parts of India started to adapt to celebrating Shri Chaitanya Mahaprabhu's birthday as well. Mahaprabhu is a Bengali spiritual teacher who was known for founding Gaudiya Vaishnavism, which is the worship of Radha and Krishna
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The colour powder used at Holi festivals are transitioning to biodegradable and safe to use powders, as there has been some complaints about environmental impacts in the past.