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In 1893, a pharmacist, Caleb Bradham, created Pepsi. His purpse was to create a refreshing pop that helped in digestion and provide energy. The original name for Pepsi was "Brad's Drink."
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This was Pepsi's first logo. They basically went with all the other famous companies and used the font script. Script was considered popular in this era.
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In 1903, Pepsi thickened its font and added "drink" and trademark in the actual logo. This was when Pepsi officially trademarked their brand name. This was due to high popularity of the syrup.
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In 1906, Pepsi removed the trademark, and kept the drink. This was the logo for about 34 years. There's really not that much of a change here.
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In 1940, Pepsi changed its colors to support America in the war. During this time, World War 2 was happening. The designer also made the font more rounder than the original script because it was not in style anymore.
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In 1950, Pepsi added a bottle cap to its 1940 logo. As you can see, the bottle cap has the colors of America. This was the first time Pepsi did anything this bold with their logo.
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In 1962, Pespi changed its font for the 3rd time. This was part of their Pepsi Generation campaign. This was an advertising campaign to directed towards the young people.
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In 1973, Pepsi added a new colr, light blue, and changed the color of the text to navy blue. This was a more simpler design compared to their past logos. This logo is more familiar with our current logo.
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In 1991, they removed the light blue coloring from the logo. They italicized Pepsi and it purposely respects the original script logo. This was a big change from the previous logo.
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In 1998, a three dimesional ball was used for the logo. The designer changed the font of the text. They also outlined the text.
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In 2014, it costed pepsi 1 million dollars to change their circle. Without the three dimensional ball, they changed the white part to have a curve. Apparently, this curve has something to do with the Da Vinci code.
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With all these logos next to eachother, you can tell it takes a graphic designer quite a while to come up with a master piece. Even though there were very few "big"changes in each logo, it cost them a large amount of money just to change it. The graphic designer that had the chance to make these probably made three figures.
