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1925: Worlds First Music Video
The world's first music video is very simply an artist singing to a live audience that was captured on film. This would not have been of much importance or have been used for advertisement as a very small amount of people have had access to any way of viewing. It Also referred to as Talkies this was the first time in history that sound and moving pictures synchronised. For people who would have been able to see it, it would have made the want to watch it and this is the begging of globalisation -
1960:The Beatles: A Hard Days Night
A hard days night by the Beatles was arguably one of the most influential music videos of all time and provided a basic template for all music videos during the 60s although it only accompanied the music and they did not actually sing in it this music video brought things like quick cutting and send held camera movements in to the music Industry. They were arguably the first people to create some sort of narrative, production company saw the potential and it became more and more popular. -
The Kinks:Dead End Street
What would now be considered a music video by most The Kinks were one of the first to create a music video with a plot style or a "telling the story" type video. this style of music video is still very much in use today. Match like the A Hard Days Night this music video only contained a narrative and for its time it was pretty unheard of to do this. It was from videos such as this which kept challenging conventions which allowed music videos become what they are today. -
1970s:Queen: Bohemian Rhapsody
The advances in technology and most importantly coloured TV music videos really began to take off in the early 70s. This video by queen was considered one of the most revolutionary videos of its time as it used special affects that had not been seen before. It aired on top of the pops which opened ups a brand new era for music artists everywhere. Although it had no narrative the advanced editing techniques with the more experimental locations and camera angles made this an influential video. -
1980: Michael Jackson: Thriller
Jacksons Thriller was arguably the first serious production used for a music video. It included many things such as a plot line and group dancing that was all focused around the music itself. Incorporating dialog as well showed how the lines between film, musical, and music video were begging to bluer. The idea of narrative and performance was something which was become more popular and something which people now wanted to see in every music video they came across. -
1982: Michael Jackson: Beat It
Now a hugely proliferating business production companies were looking at new styles of music videos that did more than just illustrate the lyrics, an example of this was in another of Jacksons songs Beat It where they tell the story of two rival gangs and cross cut to Jackson singing the song. This music video was again very close to a film and followed Toloroves Equilibrium theory. There was a very simple affective plot that amplified the lyrics and immersed the audience. -
1990: Virtual Insanity
Proliferating in the 90s was "weird and unique" where directors would used newly created and clever camera and set technology to create visually enhanced music videos that really redesigned music videos and set the 90s aside from the rest. This is a perfect example of the clever filming that the directors were now beginning to use. Although it had no narrative the special affects in some way actually illustrate the lyrics perfectly. Some forms of the genre also seem to come through in this. -
1998:Britney Spears: Hit Me Baby One More Time
When the 90s were drawing to a close it made the market much more open to change as there were no real guide lines after the weird videos that the 90s had produced. This then opened the gates for the much more explicit music videos that we see today the first of which was Britney Spears- Hit Me Baby One More Time. This controversial video focused on the male gaze and was purely there to challenge and push the binderies of what could be in a music video. Just as miley cyrus with wrecking ball. -
2005:Youtube
When YouTube was reeled in 2005 it soon became the worlds biggest video sharing site. This opened up a whole new market for music videos as artists now had a way of sharing their videos for free. For artists that were not big in the industry like Okay Go were able to make it big with there hit Here It Goes Again, all because of YouTube. Youtube today has become the most popular sight for artists to put their videos on as this is now the biggest sharing sight available on the internet. -
2009: Lady Gaga: Bad Romance
As the 21st century moves on we are seeing more and more controversial music videos that seem to question what we know about the history of music videos. Bad Romance is a perfect example of this. It really shows all the different techniques which directors have used all though the years of music videos. it is again easy to see the presents of male gaze which seems to hold this industry even today. The gradual change of music videos will surly carry on changing and advancing in new ways.
