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First College Bar Promotion: Seward, NE
Curtis Bryant, a Houston, TX native, decided to attend Concordia University in Seward, NE. While attending the rural university, Curtis planned and executed a college bar promotion for Spare Times Bowling Alley/Lounge in Seward,NE. In order to attract students from Concordia University, Doane College, and York College, the promotion integrated an event marketing concept with e-mail, instant messaging, print, and word-of mouth marketing communication tactics. The success of this pre social media -
The Transfer: University Of Nebraska- Lincoln
Curtis transferred to the University of Nebraska-Lincoln to study Marketing and receive assistance from the Nebraska Center for Entrepreneurship. -
Sole Proprietorship: Eclectic Marketing & Entertainment
Curtis founded Eclectic Marketing & Entertainment (the former business name of EME Creative). The company began as a sole proprietorship / college dorm room start-up. However, the company continued to successfully offered nonconventional marketing strategies and DJ entertainment to Nebraska college bars. -
College Bar Clients
From the spring of 2004 to the summer of 2007, the company had acquired 3 college bar clients in Lincoln, NE- Main St. Downtown Bar, and Dillinger’s. -
Aha! Moment: Warren Buffet & Bill Gates Go Back to School Forum
The Warren Buffet & Bill Gates Go Back to School forum was a question-and-answer session between Buffett and Gates and University of Nebraska College of Business Administration students from Buffett's alma mater. UNL faculty members selected Curtis to be 1 of about 75 CBA students to directly question Buffet & Gates. The direct contact with two of the world's most successful business leaders motivated Curtis to press on with the development of his business plan. -
First Office: Downtown Lincoln, NE
EME moved into a cozy office located in downtown Lincoln, Nebraska. It’s 3 blocks away for the University of Nebraska- Lincoln. Go Big Red! -
New Business Classification: S-Corporation
The company transitioned form a sole proprietorship to the S-Corporation- Thicket Inc. -
Name Change: EME Creative
The name Eclectic Marketing & Entertainment was changed to EME Creative. As the scope of the company continued to mature, the name and tagline: “EME Creative- Strategically Uncommon” was formed to represent the company’s evolving vision, services, and culture.